Nokia makes it easier, more lucrative for devel...
NOKIA / Nokia makes it easier, more lucrative for developers to reach the world's largest smartphone family processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Design, develop, distribute key theme at the Nokia Developer Summit 2010
London, UK - Nokia today unveiled a number of major improvements in developer
tools making it simpler, easier and more lucrative for people to build fantastic
apps that can reach the world's largest audience of mobile users.
Highlights include:
- Significant enhancements to the Nokia Qt Software Development Kit (SDK)
resulting in a 70 percent reduction in the number of lines of code required when
developing for the company's family of Symbian smartphones;
- Improvements in the Ovi Store user experience including a new look and feel,
making it faster and making apps easier to find;
- Lower barrier of entry and increased monetization opportunities for
developers, including free Java and Symbian signing, in-app purchase, improved
revenue share, and advanced developer analytics.
"Our announcements will certainly bring more great apps to Nokia products,
especially our new family of Symbian smartphones announced today," said Purnima
Kochikar, Vice President for Forum Nokia. "We have made it much simpler, removed
obstacles and made it more lucrative for people to build apps for our phones. We
believe that this will convince more developers to build apps for the millions
of people, in more than 190 countries, that are using the Ovi Store on their
Nokia devices."
Design, Develop
Today, developers can distribute apps to approximately 175 million Nokia Symbian
smartphones - the largest smartphone user base in the world. Qt is pre-installed
on all new Nokia smartphones and downloadable to millions of smartphones people
are already using. Using the Nokia Qt SDK to build their apps, developers will
discover a complete, easy-to-use tool that brings a shortened workflow,
simplified development and intuitive UI libraries resulting in 70 percent fewer
lines of code, cutting creation time dramatically.
New opportunities for developers will include in-app purchase, enabling a wide
range of app pricing options in Ovi Store such as subscription models,
micro-transactions, or "try and buy." This means if people enjoy the free
version of the app, they can easily upgrade to the paid version. It also allows
developers to build added value into their apps such as the sale of virtual
goods, additional levels for games, or enhanced or localized in-app features.
Mikael Hed, CEO of Rovio, the company behind one of the world's most popular
mobile games, Angry Birds, is pleased to bring the game to Nokia devices.
Speaking about the new in-app purchase feature in Ovi Store, Hed said, "We now
have an elegant mechanism for providing premium content within games, like Angry
Birds, in a way that doesn't interrupt people playing the game."
With the Nokia Qt SDK, developers can also future proof their app by easily
adapting them to run on future mobile platforms such as MeeGo, while taking
advantage of any additional features or APIs those platforms bring.
Distribute
Nokia will focus on making developers more money by leveraging the largest
operator billing footprint available and greatly improving the operator revenue
share for payments made after October 1. Nokia has also removed the time
consuming and costly step of app signing. With one click, Java and Symbian apps
signing is complete.
Nokia's acquisition of Motally provides rich in-app analytics for developers and
publishers to better track, report and monetize their content; these
capabilities will be extended to Qt, Symbian, MeeGo and Java platforms.
The reach of Ovi Store provides tremendous opportunities for developers with an
active user base in more than 190 countries and strong local relationships with
91 of the world's top operators. More than 50 publishers have seen more than 1
million downloads each, with some - like Offscreen - reaching more than 43
million downloads.
"Fizwoz was launched as a Qt-based app at the beginning of the year and featured
in the top 10 Ovi Store apps for the Nokia N900 for just a week," said Andy
Sheldon, CEO, Fizwoz. "During that time, it received over 9,000 downloads from
91 countries, and when we put it on Symbian smartphones in early May our numbers
on Nokia shot up. We now have almost 41,000 people using it in 167 countries and
add 200-300 new people every day. In fact, it took just two months for Nokia to
catch up with our user number on a big competitor's app store with a
predominantly U.S. distribution footprint. Nokia is truly worldwide."
First SDK for touch based mobile phones
In addition to the refinements with the Nokia Qt SDK for smartphones and mobile
computers, Nokia also announced an SDK for Series 40 Touch and Type - the
industry's first touch SDK for mobile phones.
Last year, Nokia shipped 364 million mobile phones - around a million devices
every day. The new Series 40 Touch and Type SDK brings the benefit of a touch
interface to a new global audience. The SDK, available for download from
forum.nokia.com, will make development for these devices extremely simple and
allows easy porting of existing apps created for current Nokia smartphones.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology
with personalized services that enable people to stay close to what matters to
them. Every day, more than 1.3 billion people connect to one another with a
Nokia device - from mobile phones to advanced smartphones and high-performance
mobile computers. Today, Nokia is integrating its devices with innovative
services through Ovi (www.ovi.com), including music, maps, apps, email and
more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and
navigation services, while Nokia Siemens Networks provides equipment, services
and solutions for communications networks globally.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
[HUG#1444289]
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