Nokia maintains its leadership in bringing the ...
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Espoo, Finland - Nokia brings the Internet in emerging markets closer
to reality with the announcement of three new mobile phones that open
the door to information, entertainment, family and friends. The Nokia
2730 classic, Nokia 2720 fold and Nokia 7020 each come
Internet-ready, and work with Nokia's range of emerging market
services such as Nokia Life Tools and Ovi Mail, creating solutions
that help people get ahead.
"The power of the internet is undeniable," says Alex Lambeek, Vice
President at Nokia. "We've seen mobile technologies catalyze the
growth of the informal sector across the world, empowering local
entrepreneurs and having an immediate and lasting impact on people's
lives. Services like Nokia Life Tools and Ovi Mail, combined with the
mobile phones we're launching today, bring powerful solutions that
can be the gateway to knowledge, entertainment and people, without
the need for a PC."
According to extensive Nokia consumer research, nearly half of
emerging market customers state that they would rather connect to the
Internet over a mobile phone than a PC. As a result, Nokia has
developed locally relevant solutions that consist of affordable
mobile phones and applications, designed and built from the ground up
to meet the specific needs of customers in the developing world.
Lambeek continues, "Whilst many people are still primarily using
voice and text, the Internet does offer a whole new range of
opportunities."
Nokia Life Tools is a service that enables people to make better
informed decisions, find timely and relevant information, access
learning opportunities and enjoy entertainment regardless of time or
place. In a pilot study in India, results showed that the services
had high appeal for livelihood and life improvement services. Another
service aimed at the developing world is Ovi Mail, which has the
potential to be the first digital identity for many people in
emerging markets. Unlike most other email services, an Ovi Mail
account can be created and used directly on a Nokia device without
ever having to use a PC. Since the launch of the beta service in
December 2008, around 90 per cent of the accounts have been created
on a Nokia phone.
Nokia 2730 classic
Competetively priced and equipped at EUR 80, the Nokia 2730 classic
is Nokia's most affordable 3G phone offering faster access to the
internet and a richer browsing experience. With the steady spread of
3G data networks across the developing world, the Nokia 2730 classic
is ideal for staying connected with friends and family, and sharing
one's life with others. The Nokia 2730 classic is expected to start
shipping in the third quarter of 2009.
Nokia 2720 fold
The Nokia 2720 fold is a compact fold phone with an exciting
mirror-effect design, which helps people stay organized with easy
access to email, calendar, Internet connectivity and file sharing
applications. Email can be activated by completing a simple three
step set-up process, and in select markets will be offered with Nokia
Life Tools. The Nokia 2720 fold is expected to begin shipping in the
third quarter of 2009 for an estimated retail price of EUR 55 before
subsidies and taxes.
Nokia 7020
A fashionable fold phone that uses light, color and metal finishes to
convey personal style, you will never miss a thing with the stardust
effect when you get a call or message, or tap twice to have the cover
light up. Connect to social networks, and share pictures taken with
the 2 mega pixel camera and shown on the bright display. The Nokia
7020 is expected to beging shipping in the fourth quarter of 2009 for
an estimated retail price of EUR 90 before subsidies and taxes.
Lambeek concludes, "With our longstanding commitment to emerging
markets, a Nokia customer can be confident that any product we offer
meets a strict and consistent set of high-quality standards. This is
particularly important in markets where technical assistance and
repair shops are not easily accessible."
About Nokia
Nokia is the world's number one manufacturer of mobile devices by
market share and a leader in the converging Internet and
communications industries. We make a wide range of devices for all
major consumer segments and offer Internet services that enable
people to experience music, maps, media, messaging and games. We also
provide comprehensive digital map information through NAVTEQ and
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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