Nokia launches Ovi Life Tools in Africa's large...
Lagos, Nigeria - Nokia today announced that Ovi Life Tools, its leading emerging
market information service, is now available in Nigeria - one of Africa's
fastest growing economies and the continent's largest mobile market. The African
launch follows hot on the heels of highly successful launches over the last year
in Indonesia, India and China. Today, Ovi Life Tools has over 6.3 million users
globally, and the introduction of this service in Africa further extends Nokia's
reach in emerging markets.
Ovi Life Tools offers a wide range of information services covering healthcare,
agriculture, education and entertainment which address the needs of consumers
and helps improve their economic prosperity and quality of life. It is a key
part of Nokia's overall strategy to connect the next billion people by providing
access to locally relevant services on affordable mobile devices.
 Nokia's head of Mobile Phone Services, Dieter May, said: "This is another
important milestone for Nokia as we continue to expand our services in emerging
markets. Farmers will be able to check market prices without travelling long
distances, people will be able to find important information to stay healthy and
students will be able to learn English and improve their general knowledge at
their own pace. All of this on easy-to-use and affordable mobile phones."
From today, people in Nigeria will have access to a wide range of services and
information on their mobile phones through Nokia's Ovi Life Tools. Services
available include:
- Healthcare services: Mother and childcare, health & fitness and disease
information.
- Agriculture services: Market prices, news & advice and weather.
- Education services: Learn English, acquire general knowledge and access exam
results.
- Entertainment services: Football results, music, news alerts, horoscopes and
jokes.
May continued: "We have made sure that the service is locally relevant. The
agriculture service provides prices on 25 different commodities including cocoa,
beniseed (sesame) and fish to name a few, and covers all 36 states in Nigeria.
But people also want to have fun, so in football crazed Nigeria we have made
sure that the news and entertainment service includes the latest results from
the European leagues and from the national team. Affordability is also critical.
With almost 30 percent of the population below the poverty line, every cent
makes a huge difference to people's household budgets, so we have set out to
build a service that is able to further improve their quality of life for just
1 Euro per month."
Nokia's Ovi Life Tools in Nigeria will be offered on the Nokia 2690 and on the
Nokia C1-01 through two of Nigeria's largest operators, Zain/Airtel and Glo
Mobile, at the affordable price of NGN 250 (EUR 1.25) for the agriculture
service and NGN 200 (EUR 1) per month for all other subscriptions. More devices
will be added in the future.
Nokia Ovi Life Tools will be available countrywide in Nigeria in three languages
- English, Hausa and Pidgin English.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology
with personalized services that enable people to stay close to what matters to
them. Every day, more than 1.3 billion people connect to one another with a
Nokia device - from mobile phones to advanced smartphones and high-performance
mobile computers. Today, Nokia is integrating its devices with innovative
services through Ovi (www.ovi.com), including music, maps, apps, email and more.
Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation
services, while Nokia Siemens Networks provides equipment, services and
solutions for communications networks globally.
Media Enquiries:
Nokia Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
[HUG#1457923]
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: NOKIA via Thomson Reuters ONE
Latest directors dealings
- 10 hours ago Close Brothers Group
- 10 hours ago Savannah Energy
- 10 hours ago Mid Wynd International Inv Trust
- 11 hours ago Dillistone Group
- 11 hours ago SSP Group