Nokia expands advertising network with mobile c...
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Corporate news announcement processed and transmitted by Hugin ASA.
The issuer is solely responsible for the content of this
announcement.
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Nokia service enables advertisers to target mobile content users
Espoo, Finland - MOSH (
http://mosh.nokia.com), a mobile and online
content consumption, creation and sharing service, has joined the
Nokia Media Network, and now offers advertisers the opportunity to
reach customers around the globe who are downloading original mobile
content. The Nokia Media Network provides reach to more than 100
million consumers around the globe through advertising on blue-chip
mobile publishers, operator partners and Nokia properties.
"We are committed to expanding the Nokia Media Network, which is
growing rapidly in both reach and quality, so we can drive greater
results for our brand advertisers," said Mike Baker, vice president
and head of Nokia Interactive Advertising. "The MOSH audience,
comprised of the heaviest users of mobile content around the world,
is particularly desirable to many of our top advertisers."
MOSH has launched its "Spotlight" program, a 'paid placement'
advertising initiative, where advertisements are Spotlight-branded
and placed above all organic browse, search and contextual
placements. Spotlight gives brands and mobile content companies the
opportunity for promotion with highlighted placements for their
content. Spotlight content is always front and center for all MOSH
users to see, and, as MOSH is seamlessly integrated between Web and
mobile, so too are the Spotlight campaigns, including banner ads for
both the mobile and traditional Internet.
The feature has already proven to be a great success for its initial
customers. Vringo, a U.S.-based video sharing community that allows
consumers to find, create and share video ringtones, was a launch
partner in the Spotlight program. Since signing up as a Spotlight
partner in early May, Vringo's downloads have increased by over 100
percent.
"Vringo is thrilled with the way the MOSH user community has embraced
our application," said Andrew Perlman, Vringo general manager and SVP
of content and community. "The additional visibility the Spotlight
program provides has helped us gain additional exposure and users on
a scale that has exceeded our expectations."
BLUE LION mobile, a Germany-based developer of interactive mobile
applications, was both an early uploader to MOSH as well as partner
in the Spotlight Program with BLUE LION's mobile software, "qeep."
Qeep is a Java-based multilayered mobile social networking
application that includes free messaging, photo blogging and
multiplayer gaming. Since signing up as a Spotlight partner in early
May, downloads of qeep have increased by over 95 percent.
"We are very happy that qeep has been a pioneer of the Spotlight
Program," said Christian Schulte, co-founder and managing director of
BLUE LION mobile. "Thanks to MOSH, downloads of Qeep have escalated
significantly. We will therefore be expanding our participation in
the Spotlight program."
Additionally, Universal Pictures will be launching a Spotlight
campaign in promotion of the studio's new film, "Wanted."
A completely open platform, MOSH connects content creators ready to
upload and showcase original content (applications, games, graphics
and themes) with a global community of consumers who are looking for
it. For more information:
http://mosh.nokia.com or
http://mosh.nokia.com/spotlight.
Nokia Interactive Advertising provides brands with all they need to
connect with and engage the mobile consumer, including the following:
- The Nokia Media Network, which provides reach to millions of mobile
Internet users through advertising on blue-chip mobile publishers,
operator partners and Nokia services.
- Nokia Interactive Solutions, which creates end-to-end,
high-performance mobile experiences for brands and their customers.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
Media Inquiries only:
Nokia, Americas
Communications
Tel. +1 972 894 4573
Email: communication.corp@nokia.com
Nokia, APAC
Communications
Tel. +65 6723 2323
Email: communications.apac@nokia.com
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
Industry Analysts only:
Nokia Industry Analyst Relations
Industry.Analysts@nokia.com
--- End of Message ---
NOKIA
P.O. Box 226<br>FIN-00045 NOKIA GROUP Espoo
WKN: 870737;
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