Nokia emerges as India's Most Trusted Brand
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The issuer is solely responsible for the content of this
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Climbs from 71 in 2005 to Number 1 in Brand Equity 'Most Trusted
Brands' survey 2008
Espoo, Finland - Nokia has emerged as the Most Trusted Brand in India
in the annual survey undertaken by Brand Equity of The Economic
Times, India's largest and the world's second most read financial
daily.
Nokia was ranked 71 in 2005, when it first made an appearance in the
Brand Equity Most Trusted Brand survey. Since then, the company has
consistently gained ground - from No. 44 in 2006 to No. 4 in 2007,
and finally to No. 1 in 2008.
Commenting on the achievement, Mr. Olli-Pekka Kallasvuo, President
and CEO, Nokia Corporation, said: "We are humbled by the trust and
faith that our consumers have shown in Nokia. Becoming the Number 1
Most Trusted Brand in India is a very prestigious achievement for us.
India has been a critical market for a long time now, and its
importance continues to grow."
Mr. D Shivakumar, Vice President and Managing Director of Nokia
India, said: "It is a very momentous occasion for us to be adjudged
the Number 1 Most Trusted Brand in India. This recognition fills us
with pride as well as a great sense of responsibility, for this is a
giant leap of trust for us.
"I would like to take this opportunity to thank and congratulate our
consumers, partners and colleagues, both in India and across the
globe, for their passion and commitment that has helped us make this
meaningful mark in the country," Mr Shivakumar said.
The Brand Equity survey was conducted by leading market research
agency AC Nielsen ORG-MARG, and is the largest of its kind in India.
The survey interviewed more than 8,000 respondents across 12 cities
in the West, East, North and South zones of India. The sample is
spread across socio-economic class, age and income groups, covering
consumers aged 15 and older. The list consisted of 300 brands (219
consumer products and 81 service brands).
India is the second largest market for Nokia globally. The company
has a manufacturing facility in Chennai, three R&D facilities, and a
design centre in Bangalore, keeping Nokia in step with the growing
needs of emerging markets.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
Media enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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