New Ovi Maps with free navigation races past 1 ...
NOKIA / New Ovi Maps with free navigation races past 1 million downloads in a week processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Espoo, Finland - Nokia has today announced that since the 21 January 2010 launch
of the new version of Ovi Maps with free walk and drive navigation, there have
been over 1.4 million downloads. The one million mark was reached just one week
after the launch.
"We're averaging a download a second, 24 hours a day," said Anssi Vanjoki,
Executive Vice President, Nokia. "When we announced free walk & drive navigation
we knew it would be a game-changer. The number of people now using their Nokia
for navigation, and as a result looking for more location-aware software, is
growing faster than even we predicted."
The success of the new version Ovi Maps is a key part of Nokia's strategy to
lead the market in mobile maps, navigation and location-based services. By
leveraging its investment in NAVTEQ, Nokia has been able to remove the costs
associated with navigation for drivers and pedestrians and is quickly activating
a massive user base to which it can offer new location features, content and
services.
"This is great news for our 3rd party application developers. Within a matter
of days there is an installed base of more than 1 million active users all
potentially hungry for new and innovative location-aware apps," continued Anssi
Vanjoki. "For the operators too there is a growing opportunity to sell more
data-plans and a complete navigation package to existing and new customers."
As of 31 January 2010 the top five countries downloading the new version of Ovi
Maps were: China, Italy, UK, Germany and Spain. The top five most popular Nokia
devices installing the download were: Nokia 5800 XpressMusic, Nokia N97 mini,
Nokia N97, Nokia 5230 and Nokia E72.
"There is a huge appetite for GPS navigation on mobile phones. We estimate there
were already 25.9 million people actively using GPS navigation on their mobile
phones at the end of 2009," said Chris Jones, VP & Principal Analyst at research
firm Canalys.
From next month, all new Nokia GPS-enabled smartphones will include the new
version of Ovi Maps, pre-loaded with local country map data, with high-end walk
and drive navigation and access to Lonely Planet and Michelin travel guides at
no extra cost.
Ovi Maps covers more than 180 countries with car and pedestrian navigation for
74 countries, in 46 languages, and traffic information for more than 10
countries. There are more than 6000 3D landmarks for 200 cities around the
world. Lonely Planet and Michelin guides have information on more than 1,000
destinations globally.
Notes to editors:
Current list of compatible Nokia devices: Nokia 97, Nokia N97 mini, Nokia 5800
XpressMusic, Nokia 5800 Navigation Edition, Nokia E52, Nokia E55, Nokia E72,
Nokia 5230, Nokia 6710 Navigator, Nokia 6730 classic and Nokia X6. For the
latest device list, please go to
http://www.nokia.com/maps.
Data transmission charges may apply. Please contact network operator for
information about the data transmission charges.
About Nokia
Nokia is a pioneer in mobile telecommunications and the world's leading maker of
mobile devices. Today, we are connecting people in new and different ways -
fusing advanced mobile technology with personalized services to enable people to
stay close to what matters to them. We also provide comprehensive digital map
information through NAVTEQ; and equipment, solutions and services for
communications networks through Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com <
http://www.nokia.com/>
[HUG#1380128]
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