HEROES creator to launch new project through No...
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More than just applications available through global media
distribution channel
Thousands of content providers and developers sign up to Ovi Store by
Nokia
San Francisco, CA, USA - As content providers and developers continue
to sign up to publish content on the Ovi Store, Nokia has begun
working with Tim Kring, creator and executive producer of HEROES, one
of the most watched shows internationally, to develop innovative, new
content for the Ovi Store. When it opens globally in May, the Ovi
Store will offer consumers relevant, targeted media across a broad
portfolio of Nokia devices.
For its maiden venture with Kring, Nokia has signed on as a strategic
partner and technology enabler for a project created by Kring, Code
named TEVA. The multi platform narrative will be an immersive
experience with elements of individual action and group
participation.
In recognizing the increasing importance of mobility, Kring will be
utilizing Nokia's Ovi Store as an initial channel to bring the
project to an engaged audience while developing it across other
mediums. Kring shares Nokia's vision for connecting people through
the experiences that matter to them. Nokia and Kring will launch the
first mobile phase of the project in the Summer of '09 and rolled out
regionally.
"Tim Kring is a Hollywood visionary and masterful storyteller who
truly understands that the reach of the Ovi Store is a powerful way
for millions of people around the world to experience the new forms
of entertainment he is seeking to create," said Tero Ojanperä,
executive vice president, Nokia Services. "The Ovi Store will rely on
great content partners, a compelling, relevant consumer experience
and access to millions of Nokia devices to become an important new
entertainment distribution platform."
Once open, the Ovi Store will be a scalable media distribution
network unrivaled in size and opportunity, with advanced content
targeting capabilities and monetization options that allow content
providers and application developers to leverage the power of Nokia's
global scale in devices and services' technology.
"The ability to extend storytelling past traditional audiences and
reach millions of Nokia consumers through the Ovi Store is very
exciting," said Kring. "Mobile has reached a state of maturity where
it is now a creative platform to tell, share and consume multi
platform content and I intend to take full advantage of the infinite
possiblities using technology and narrative."
Ojanperä and Kring will take the stage at Web 2.0 in San Francisco on
April 1 to talk with web and mobile application developers about what
Ovi Store means for content providers as a distribution opportunity.
In addition, Niklas Savander, executive vice president, Nokia
Services, will address the entertainment industy at MIPTV in Cannes,
France on April 1 to deliver additional details about the working
relationship. Simultaneously, George Linardos, vice president, Nokia
Services will attend CTIA in Las Vegas to speak with the wireless
industry about Kring and the Ovi Store.
In early March, content providers, developers and the existing Forum
Nokia developer ecosystem began uploading their content to
publish.ovi.com to become the first to distribute their media through
the Ovi Store. To date, thousands of content providers and developers
from around the world have signed up with majority coming from the
US, UK, China and India.
At Mobile World Congress, brands like EA, Facebook, Fox Mobile, Glu,
MySpace and Qik all provided support for the Ovi Store announcement.
Since then, additional top content providers including The Associated
Press, Netflix, Paramount Digital Entertainment and Shazam to name a
few will be supporting Ovi Store to reach millions of Nokia
consumers.
In early May, tens of millions of existing Nokia Series 40 and S60
users will be capable of enjoying the new service. In addition, the
Nokia N97, available in June, will be the first device to feature the
simple and easy-to-use storefront.
As Nokia moves towards cross-platform frameworks across its device
portfolio, mobile application developers will be able to take
advantage of standard web technologies, like HTML, Java Script and
CSS, plus advanced environments like Qt, to develop and deploy
applications more quickly and create compelling experiences for
consumers using Nokia devices.
In addition to providing developers a wide range of easy-to-use tools
for the completion of mobile applications, Nokia offers developers
the simplest way to distribute and monetize their content to millions
of people around the world via the new Ovi Store.
About Nokia
Nokia is the world's number one manufacturer of mobile devices by
market share and a leader in the converging Internet and
communications industries. We make a wide range of devices for all
major consumer segments and offer Internet services that enable
people to experience music, maps, media, messaging and games. We also
provide comprehensive digital map information through NAVTEQ and
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications, Americas
Tel. +1 972 894 4573
Email: communication.corp@nokia.com
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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