European media giants join Nokia Media Network
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Espoo, Finland - Nokia today announced the expansion of the Nokia
Media Network, a mobile advertising network that reaches more than
100 million consumers around the globe. Some of the biggest players
in media from across Europe have joined the Nokia Media Network,
furthering its reputation of providing global audience reach on
high-quality mobile sites.
The Nokia Media Network allows advertisers to target consumers on the
pages of premium mobile internet publishers, operator partners and
Nokia services, with click-through rates on the network averaging 10
percent. The new European publishers join other flagship Nokia Media
Network publishers such as Reuters, Cosmopolitan and AccuWeather,
operators like Sprint and Airtel, and Nokia services including
Nokia.mobi, MOSH and Widsets. The additions include the following
publishers:
- Agence France-Presse, France
- RTL Mobile, Germany
- Cuatro, Spain
- Grupo Prisa, publisher of El PaÃs, Spain
- Unidad Editorial, publisher of El Mundo, Spain
- CNET, UK
- Telegraph Media Group, UK
- Trinity Mirror, UK
- International Herald Tribune, pan-European
"We are pleased to announce the addition of these top European
publishers to the Nokia Media Network," said Head of Nokia
Interactive Advertising Tom Henriksson. "The biggest brands in the
world trust Nokia with their mobile advertising because of the
quality of the publishers on our network. We will continue to
fortify the Nokia Media Network with leading publishers like these so
that we will continue to deliver the strongest response rates in the
industry."
"Agence France-Presse has joined the Nokia Media Network, because
Nokia has demonstrated leadership in building a global mobile
advertising service," said Otman Meriche, Agence France-Presse
business development manager. "Our advertisers are looking for
brand-safe, high performance media, and Nokia's understanding of the
mobile channel is unrivaled."
Nokia Interactive Advertising provides brands with all they need to
connect with and engage the mobile consumer, including the following:
- The Nokia Media Network, which gives reach to millions of mobile
consumers through campaigns on blue-chip mobile publishers, operator
partners and Nokia services.
- Nokia Interactive Solutions, which creates end-to-end, high
performance mobile campaigns for brands, from banner ads, mobile
Internet sites and location finders to mobile coupons, click-to-call
and other advanced mobile mechanics.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
Industry Analyst Enquiries:
Nokia
Industry Analyst Relations
Email: Industry.Analysts@nokia.com
www.nokia.com
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