América Móvil and Nokia help mobile users in ...
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Partnership will provide users in the region with cutting edge
location-based services
Mexico D.F., Mexico and Espoo, Finland - Nokia announced today a
partnership with América Móvil to bring Nokia Maps Navigation to
América Móvil consumers in Latin America. The two industry leaders
will collaborate to bring cutting edge location-based services to
América Móvil consumers who purchase Nokia GPS-enabled phones.
"América Móvil has a deep understanding of the Latin America region
and what consumers want, and what they want is to have access to the
best mobile experience in the simplest way," said Marco Quatorze,
Value Added Services Director of América Móvil. "Through this
agreement, we make it possible for users to experience Nokia Maps and
innovative social location features at their fullest the minute they
purchase the phone."
"Nokia mobile devices, combined with Nokia Maps and value added
navigation services, put our social context in the palms of our
hands", said Blanca Juti, Nokia Vice President for América Móvil.
"We're pleased to bring to consumers in Latin America,
collaboratively with América Móvil, our deep knowledge on maps and
connectivity, building the ability to always know where we are and
what is around us."
This collaboration in Nokia Maps is part of a broader partnership
between Nokia and América Móvil in the area of value-added services.
The companies also announced today the signing of a Memorandum of
Understanding related to broader services collaboration. By combining
América Móvil's marketing, customer and service expertise and Nokia's
strength in device development and integration, the two companies are
looking to jointly lead innovation in 3G data services in Latin
America.
The Nokia Maps service is made available free of charge in all Nokia
GPS-enabled devices. Users wanting the voice-guided navigation
service will be able to purchase it from the operator. América Móvil
is one of the first mobile service providers in the world to make
this capability available to its customers, starting in Mexico in
March, and coming soon to other markets where América Móvil operates.
Nokia Maps, with GPS functionality and featuring location-based
services, will empower users to expertly navigate, whether searching
for an unfamiliar address in their home city or exploring a vacation
destination. Consumers can see the world in a new way, with maps for
more than 200 countries and millions of points of interest. Making
finding your way easier than ever before, users can now plan their
route street to street, city to city, or country to country. They can
view different perspectives, including satellite images, street maps,
or combinations of the two - and all through their Nokia device.
Nokia Maps gives consumers access to world-class car navigation with
visual and voice guidance in 46 languages, for over 60 countries. For
those needing the last mile assistance or pedestrian guidance in
town, consumers can get turn-by-turn navigation instructions with the
Walk feature on their Nokia device.
For more information about Nokia Maps Navigation please visit
www.maps.nokia.com. For more information about América Móvil please
visit www.americamovil.com.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
About América Móvil (AMX)
AMX is the leading provider of wireless services in Latin America. As
of February, 2009, it had over 186.6 million wireless subscribers.
Media Enquiries:
América Móvil
Araceli RuÃz
Tel. + 55 52 25813947
Nokia
Communications, LTA
Vivian Kobeh
Tel. +1 786 303 4464
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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