"HEROES" creator Tim Kring and Nokia ...
NOKIA / "HEROES" creator Tim Kring and Nokia launch Conspiracy For Good processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Audience participation drives social and educational change
Espoo, Finland - "Heroes" creator Tim Kring and Nokia today unveiled Conspiracy
For Good (CFG, www.ConspiracyForGood.com), an inaugural movement that blends
online and real-world tasks to effect social change through audience
participation. CFG combines Kring's original storytelling
(www.ConspiracyForGood.com/about) and Nokia's Ovi platform (www.ovi.com) to
create a dramatic, fictional experience using interactive theatre, mobile and
alternate reality gaming (ARG), music and physical participation to do good in
the world. Participants will become part of the plot development and will find
the necessary tools and clues to move the narrative forward and into the
real-world, ultimately creating social and educational change for the Chataika
Basic School, located in the village of Chataika in eastern Zambia.
"I believe that storytelling has the power to create positive change in the
world. Audiences today want to be more involved in stories," said Tim Kring,
2010 Digital Emmy Pioneer Award winner for transmedia storytelling. "Our goal
with the Conspiracy For Good is to entice, engage, and inspire the audience
to drive real-world change through their participation in a narrative."
The Backstory (Fictional Plot)
Over the decades, members of Conspiracy For Good have been reputed to be quietly
and effectively doing good in the world's most troubled areas. But CFG is not
without enemies, and it is now under fierce attack by Blackwell Briggs
(www.blackwellbriggs.com), a London-based multinational company committed to
advanced infrastructure development and security services. For help, CFG turned
to Kring, a master storyteller, to share their story, recruit new members to
read the signs, and bring down Blackwell Briggs.
Joining the Conspiracy For Good
Participants enter into the story, which fuses reality and fiction,
throughwww.ConspiracyForGood.com, where they will join like-minded thinkers,
artists, musicians and causes, creating a unified voice to fight for social and
environmental justice. The audience can take action within their own comfort
zone and level of engagement to meet new people with similar interests online
and in person, and have some fun too. Participants who join CFG will be able to
solve mysteries online, play casual mobile games or be a physical participant in
the London events that will take place from mid-July through early August.
CFG brings to life many of the experiences that Ovi, Nokia's Internet service
platform, offers to people that use its devices. CFG participation on Ovi occurs
through a series of existing and upcoming apps including casual games like
"Exclusion" (
http://tiny.cc/4ujaw) and "Mainframe Liberator"
(
http://tiny.cc/r9qfx) that unlock codes to confidential websites, Ovi Maps
(www.ConspiracyForGood.com/map) to guide characters through the story, and Ovi
Music where hidden information within songs can be deciphered to advance the
story.
In the UK, participants will be able to download a special edition app called
Conspiracy For Good: DeadDrop powered by Nokia's Point & Find service. Available
in the UK Ovi Store (
http://store.ovi.com) in mid-July, the app will allow
players to point at objects and images in the real-world to discover clues and
participate in challenges during the series of upcoming events in London.
"Tim Kring has truly realized the potential for Nokia's Ovi platform as an
additional distribution channel to once more advance storytelling through
interconnected services and active audience participation," said Tero Ojanperä,
executive vice president, Nokia. "Conspiracy For Good is Nokia's most powerful
example to date for how content owners can blur the lines between the online and
real-world to connect people to change."
How to Join ConspiracyForGood.com
Anyone is welcome to join the conspiracy from any country. For those who live in
or plan to visit London later this summer, event participation is free,
registration towww.ConspiracyForGood.com is required and no purchase is
necessary.
About Tim Kring
Tim Kring is one of the Hollywood creative community's original transmedia
storytellers, who works seamlessly across mediums, including viewing screens and
delivery devices such as film, TV, broadband, computers, mobile devices and the
printed page to engage audiences around the world in narrative and immersive
story arcs. For four television seasons, Kring served as the creator and
executive producer of "Heroes," NBC's Emmy®-nominated epic saga that chronicles
the lives of ordinary people who discover they possess extraordinary abilities.
An estimated 76 million fans viewed "Heroes" every week around the world on TV
and via interactive online programming.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology
with personalized services that enable people to stay close to what matters to
them. Every day, more than 1.2 billion people connect to one another with a
Nokia device - from mobile phones to advanced smartphones and high-performance
mobile computers. Today, Nokia is integrating its devices with innovative
services through Ovi (www.ovi.com), including music, maps, apps, email and more.
Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation
services, while Nokia Siemens Networks provides equipment, services and
solutions for communications networks globally.
About Ovi
Ovi is a family of internet services for use on Nokia mobile devices that keeps
people connected to the people and things that matter. Ovi services include Ovi
Maps with walk and drive navigation and premium travel content; Ovi Music with
millions of music tracks; Ovi Mail for email and messaging; Ovi Share for
sharing content; and the Ovi Store, filled with thousands of apps, games and
media from the content industry's biggest names along with independent
developers. Content publishers are invited to distribute and monetize their
content through Ovi by visiting www.publish.ovi.com. More information is
available atwww.ovi.com.
Media Enquiries:
For Tim Kring
Rogers & Cowan
Sallie Olmsted/Jessica Boyer
Tel. +1 310 854-8124/+1 310 854-8141
Email: solmsted@rogersandcowan.com / jboyer@rogersandcowan.com
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
[HUG#1426084]
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