Acquisition of HomeOwners Alliance Ltd

Mortgage Advice Bureau (Hldgs) PLC

14 April 2026

 

14 April 2026

Mortgage Advice Bureau (Holdings) plc

("MAB" or the "Group")

Acquisition of HomeOwners Alliance Ltd

Mortgage Advice Bureau (Holdings) plc (AIM: MAB1.L), a leading technology-driven UK property finance service, today announces that it has acquired 100% of the issued share capital of HomeOwners Alliance Ltd ("HOA") from its founders and Smoove Limited.

The total consideration payable is £1.4m, plus surplus distributable reserves, with 50% payable on completion and the balance payable over a two-year period.

HOA is a UK consumer platform attracting millions of web visits annually, providing guidance, tools, and services to homeowners and prospective buyers. The acquisition supports MAB's strategy to expand its presence across the wider home-moving ecosystem, enabling earlier engagement with consumers in the homebuying journey and extending beyond the point of mortgage advice.

It also strengthens MAB's positioning ahead of any potential changes arising from the Government's ongoing home-selling and buying consultation. In addition to introducing mortgage customers, HOA will align with MAB's preferred suppliers across the wider home-moving process.

Through the integration and enhancement of HOA's digital platform, the Group expects to:

·      Expand its reach to consumers earlier in the homebuying process

·      Increase lead volumes and extend the range of services available, including protection

·      Strengthen connections between mortgage advice and complementary home-moving services

Ben Thompson, Director of Home Moving Strategy at Mortgage Advice Bureau, commented: "HomeOwners Alliance has built a strong reputation as a trusted source of information for homeowners and prospective buyers. This acquisition strengthens our ability to engage with customers earlier in their homebuying journey and supports our strategy to broaden MAB's role across the wider home-moving process. We're pleased to welcome HomeOwners Alliance to the Group and look forward to supporting its continued growth."

Paula Higgins, Founder and CEO of HomeOwners Alliance, added: "HomeOwners Alliance was created to help people navigate one of the biggest financial decisions of their lives. By joining Mortgage Advice Bureau, we will benefit from additional resources and reach, allowing us to expand the guidance, tools, and research we provide. We will continue to operate independently, retaining a strong voice for consumers, and are excited about our growth plans under MAB's ownership."

Enquiries:

Mortgage Advice Bureau (Holdings) plc	Via Camarco
Peter Brodnicki, Chief Executive Officer Emilie McCarthy, Chief Financial Officer  Nominated Adviser and Joint Broker Keefe, Bruyette & Woods, a Stifel Company Erik Anderson / Jason Grossman / Francis North	[phone]
Joint Broker Berenberg James Felix / Michael Burke / Dan Gee-Summons	[phone]
Joint Broker Peel Hunt LLP Andrew Buchanan / Thomas Philpott / Rob Parker	[phone]
Media Enquiries Camarco Tom Huddart / Letaba Rimell	[e-mail]
Investor Relations	[e-mail]

About MAB

MAB is a leading UK property finance platform that connects customers, advisers, lenders, and insurers throughout the homeownership journey. Through its scalable, technology-driven intermediary model, MAB delivers personalised mortgage and protection advice via its proprietary platform, supported by deep customer insight and a data-rich, digitally enabled framework.

Through its partner firms, known as Appointed Representatives (ARs), MAB has over 2,100 advisers providing expert advice across mortgages, specialist lending, protection and general insurance products. MAB supports its AR firms with proprietary technology and services, including adviser recruitment and lead generation, learning and development, compliance auditing and supervision, and digital marketing and website solutions.

For more information, visit www.mortgageadvicebureau.com

About HomeOwners Alliance

Founded in 2012, the HOA portal attracts millions of visitors annually, engaging consumers at an early stage of the home-moving process. HOA generates leads across mortgages, conveyancing, surveys, removals and other complementary home-moving services. HOA will continue to operate under its existing brand and maintain its consumer-focused editorial approach.

 

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