Hui10 Secures Agreement with Diageo Shuijingfang

Summary by AI BETAClose X

Intuitive Investments Group (IIG) announced that Hui10, its largest investment, has secured a strategic cooperation agreement with Sichuan Shuijingfang Co. Ltd., a subsidiary of Diageo plc. The agreement focuses on integrating Hui10's Lottery HongBao platform with Shuijingfang's retail and online presence, including their "Fang Ke You Li" WeChat Mini Program. Shuijingfang's products will also be available via Hui10's "Cai Le Tian Xia" platform, reaching over 200,000 Sports Lottery shops nationwide. The partnership includes joint development of exclusive baijiu products and channel-specific packaging to enhance customer acquisition. This collaboration marks Hui10's first formal agreement with a Diageo subsidiary.

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