Boop joins Peeko.co.uk

Summary by AI ^BETAClose X

Huddled Group plc has fully integrated its Boop Beauty brand into Peeko.co.uk, now referred to as the "Surplus Superstore," which serves as the company's singular website following the rebranding of Discount Dragon. This consolidation aims to streamline operations and expand offerings beyond current categories like groceries and beauty to include homeware and electronics, facilitating the ethical and economical disposal of surplus inventory for manufacturers and retailers. The company highlights next-day delivery on orders placed by 11 pm via Royal Mail 24-hour service. This announcement is classified as a Reach announcement, indicating it is not considered material or to have a significant impact on management's expectations of the Company's performance.

Disclaimer*

Huddled Group PLC

16 April 2026

This is a Reach announcement and the information contained is not considered to be material or to have a significant impact on management's expectations of the Company's performance.

Huddled Group plc

("Huddled", the "Company" or the "Group")

Boop joins Peeko.co.uk

Huddled Group plc (AIM:HUD), the circular economy e-commerce group, is pleased to announce that Boop Beauty has now been fully incorporated into Peeko.co.uk - the 'Surplus Superstore'.

Peeko.co.uk, is the new singular website for of Huddled Group. The transition to the new site saw Discount Dragon rebranded to Peeko.co.uk last week, with Boop Beauty products now available on the site as of this week.

As well as incorporating all the Huddled brands, Peeko, the Surplus Superstore, will, over the coming months, extend its offering beyond groceries, alcohol, health and wellness and beauty to homeware and electronics, helping manufacturers and retailers deal with surplus in an ethical and economical way. In saving surplus from waste, it is able to pass on huge savings to the end consumer, thus saving their pocket as well as the planet.

In addition to the bargains, customers will be able to enjoy next day delivery on all items ordered up to 11pm via the fully tracked Royal Mail 24-hour delivery service.

Martin Higginson, Executive Chairman said: "The transition to a single Surplus Superstore, 'Peeko', is another major milestone for the company. Over the coming weeks, we will continue to expand our range, working closely with partners, both new and old, to help them find a home for their surplus inventory. Our mission will remain the same, offering amazing value to our customers whilst reducing waste.

"Peeko will, we believe, deliver a simplified website with easy pricing and an evolving range. We aim to develop a single Surplus Superstore, allowing customers to go on a journey of discovery, whilst still bagging a bargain. Ultimately it's all about: Less waste. More value. Smarter shopping."

Enquiries:

For further information please visit www.huddled.com/investors, or contact:

Huddled Group plc

Martin Higginson

Daniel Wortley

investors@huddled.com

Alma Strategic Communications (Financial PR)

Rebecca Sanders-Hewett

Sam Modlin

huddled@almastrategic.com

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