New chair of the board

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Housing 21 has announced the appointment of Jane Holbrook as the new Chair of the Board, succeeding Elaine Elkington in September 2026. Holbrook brings over 20 years of executive and non-executive experience in customer-focused leadership, with a background as a qualified accountant and a track record of performance improvement and governance. Her appointment is expected to support Housing 21's goal of achieving 95 per cent resident satisfaction and its continued growth in providing homes for older people. The organization currently manages over 24,000 properties and provides more than 48,000 hours of social care weekly.

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Housing 21
10 June 2026
 

Housing 21 appoints new Chair of the Board

Housing 21 has announced the appointment of Jane Holbrook as the next Chair of the Board to take over when Elaine Elkington steps down as Chair in September 2026.

Jane's strong background and experience in customer-focused leadership will help support Housing 21's ambition of achieving 95 per cent resident satisfaction.

A senior business leader with over 20 years of executive and non-executive experience, Jane's career includes chief executive roles within substantial multi-site customer centric businesses. A qualified accountant, Jane has a track record of successful performance improvement and effective governance across multiple complex property and people focused organisations. Jane is also qualified in coaching and behavioural change and committed to growing great cultures at the organisations she works with. 

Driven by a commitment to social value, Jane is the founder of a charitable trust dedicated to social mobility for disadvantaged children and holds several other voluntary positions.

Commenting on her appointment Jane said: "I am delighted to be joining the outstanding team at Housing 21. Resident happiness is at the heart of everything this organisation stands for, and I look forward to being part of growing Housing 21 so that we can provide more older people with the quality, affordable homes they deserve."

Chief Executive Bruce Moore said: "Jane is joining us at an exciting time for the organisation as we maintain our focus on ensuring all our residents experience great service and have quality properties in which to live. We are also continuing to grow and develop much more needed homes for older people, helping them to live well with dignity and autonomy. I am confident that Jane will help us fulfil our ambitions and guide Housing 21 on the next chapter for the organisation."

Editors' notes:

·      Housing 21 is a not-for-profit, leading national provider of Extra Care and Retirement Living for older people of modest means. We manage over 24,000 properties, providing over 48,000 hours of social care each week. 

·      Housing 21 won a silver Award for Housing in the RSPCA PawPrints Awards 2025

·      Housing 21 retained its Investors in People Platinum status in 2025 

·      Housing 21 achieved We Invest in Wellbeing Gold in 2025

·      For more information on Housing 21 you can also: 

Visit us at www.housing21.org.uk  

Like us on Facebook: www.facebook.com/housing21  

Follow us on LinkedIn: www.linkedin.com/company/housing21 

o Follow us on Instagram: www.instagram.com/housing21living  

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HOUSING 21 (99WK)
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