Gana Launches Influencer-Led Social Media Campaign

Gana Media Group PLC

19 May 2026

 

19 May 2026

Gana Media Group plc

("GANA" or "the Company")

Estadio Gana Partners with One Services Mexgro, known as La Botica to Launch Influencer-Led Social Media Campaign Across Mexico

Gana Media Group plc is pleased to announce that Estadio Gana, the Groups Mexican gaming platform, has signed an agreement with One Services Mexgro S.A., an Influencer Agency that is well known in Mexico, to execute a large-scale influencer marketing campaign.

This partnership is aimed at accelerating: -

-     brand awareness

-     community engagement and

-     customer acquisition

in Mexico's growing online gaming and sports entertainment market.

The collaboration brings together several sports-focused micro and mid-tier influencers with a combined significant audience of followers on Instagram, leveraging authentic sports commentary and entertainment-driven content to position Estadio Gana as one of the most dynamic emerging brands in the category.

The content strategy will focus on: -

-     Brand awareness and audience growth

-     Promotion of bonuses and special offers

-     Player vs. Player

-     Interactive contests and giveaways

-     Sports-related entertainment content

-     Conversion-driven calls to action.

This initiative is expected to generate increased monthly: -

-     Registrations

-     First Time Depositors (FTDs)and

-     Monthly FTD revenue

The contract with the Influencer Agency has agreed targets for new registrations and first time deposits, which should they come close to being met, could have a significance effect on growing the business at Estadio Gana.

The influencer lineup includes recognised sports commentators, analysts and content creators with experience across football, NFL, baseball and sports betting entertainment.

As part of the agreement, all creators will align their content with Estadio Gana's communication guidelines, campaign messaging and promotional assets, while maintaining their authentic voice and audience connection. The campaign coordination and publication schedule will be managed by La Botica.

The initiative represents a performance-driven approach to influencer marketing, combining entertainment, sports conversation and conversion-focused content to strengthen Estadio Gana's digital positioning in Mexico.

Mark Epstein, CEO of Gana Media Group said:

"This partnership reflects the increasing importance of creator-led marketing within the sports and igaming industry. By collaborating with credible sports personalities who already have strong engagement with niche communities, Estadio Gana aims to build a more authentic and scalable connection with Mexican audiences"

The Directors of the Company take responsibility for this announcement.

For further information, please contact:

Gana Media Group plc

John Barker, Chairman

[phone]

www.ganamediagroup.com

Beaumont Cornish (Nominated Adviser)

James Biddle and Roland Cornish

[phone]

AlbR Capital Limited (Broker)

Lucy Williams and Duncan Vasey

[phone]

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