Gana announces partnership with Vor Interactive

Gana Media Group PLC

27 April 2026

 

27^th April 2026

RNS Reach

Gana Media Group plc

("GANA" or "the Company")

Gana announces strategic partnership with Vor Interactive

Gana Media Group Plc (AIM: Gana), the owner of Estadio Deportes, today announces a strategic partnership with Vor Interactive ("Vor"), a provider of AI-powered marketing and content solutions for the iGaming and sports industry.

The agreement will see Estadio Deportes integrate Vor's "Vor Turbo" product across its media platforms to enhance user engagement and drive traffic to Estadio Gana's betting operation in Mexico.

The partnership forms part of Gana's broader strategy to build a vertically integrated sports media and gaming ecosystem, combining content, distribution, and monetisation within a single platform.

Integration of Vor Turbo

Vor Turbo is an AI-powered content solution designed for operators, affiliates and publishers, generating engaging, data-driven narratives across a wide range of sports and markets. The product delivers interactive, widget-based content that incorporates predictive insights, bet builder functionality and live odds to drive user engagement and conversion.

Vor's iframe product works by creating automated narrative boxes for every fixture across Football (including the World Cup), NFL, NBA & MLB. Combining match insights with suggested bets powered by unique and accurate predictive data, the product appeals to the casual sports fan and powers conversion.

Through this partnership, Estadio Deportes will deploy Vor Turbo across its digital assets, replacing or complementing traditional advertising formats with highly interactive content designed to increase user retention and click-through to betting markets.

The integration enables:

·      Automated creation of tailored, predictive sports content across multiple leagues and competitions.  

·      Delivery of personalised, multilingual content aligned to the Mexican market.  

·      Real-time engagement through interactive widgets incorporating betting markets and live odds; and  

·      Scalable deployment across Estadio Deportes' media network, supporting audience growth and monetisation.  

Vor Turbo's flexible infrastructure allows for seamless integration at scale, enabling Gana to rapidly enhance its content offering while maintaining full control over user experience and commercial pathways.

Driving Audience Growth and Monetisation

The partnership is expected to strengthen Estadio Deportes' ability to attract and retain audiences by delivering more engaging and relevant content. By embedding interactive betting-related narratives directly within the content experience, Gana aims to create a more direct pathway from audience engagement to betting activity on the Estadio Gana platform.

This approach supports increased user dwell time, higher engagement rates and improved conversion, aligning with Gana's strategy of maximising value across the full user lifecycle.

Market Opportunity in Mexico

Mexico represents a high-growth market for iGaming, supported by strong football engagement, increasing digital adoption and a large, young population. The market is expected to expand significantly in the coming years, driven by increasing online penetration and the upcoming 2026 FIFA World Cup, which Mexico will co-host.

Against this backdrop, content-driven acquisition and engagement strategies are becoming increasingly important, particularly in competitive environments where differentiation is driven by user experience and relevance.

Strengthening Gana's Strategic Position

The partnership with Vor Interactive further enhances Gana's integrated ecosystem, combining premium sports media assets with advanced content technology and betting infrastructure.

By leveraging Vor Turbo's AI-driven capabilities, Gana is positioned to scale its audience reach while improving monetisation efficiency, reinforcing its position within the Mexican iGaming market ahead of the next phase of industry growth.

"Mark Epstein, CEO of Gana Media Group plc said, "Gana continues to expand its presence in Mexico, with a focus on increasing engagement and embracing AI. The Vor Turbo solution is a great opportunity to further increase our growth - at an exciting time in the market."

Richard Acosta, CEO of Vor Interactive said, "We are delighted to be partnering with Gana in Mexico. It secures Vor's position as a leading widget and data provider for the LATAM region and is the perfect springboard for our launch into those markets".

The Directors of the Company take responsibility for this announcement.

For further information, please contact:

Gana Media Group plc

John Barker, Chairman

[phone]

www.ganamediagroup.com

Beaumont Cornish (Nominated Adviser)

James Biddle and Roland Cornish

[phone]

Peterhouse Capital Limited (Broker)

Lucy Williams, Duncan Vasey and Eran Zucker

[phone]

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