Gana and Retorno Digital Agreement

Summary by AI BETAClose X

Gana Media Group plc has partnered with Retorno Digital to launch a strategic customer acquisition growth engine for its Mexican betting brand, Estadio Gana, aiming to accelerate scalable growth through performance marketing, conversion optimisation, and data-led targeting. This multi-channel digital growth programme is designed to drive registrations and First Time Depositors, supporting key commercial growth metrics and strengthening the company's integrated sports entertainment ecosystem in Latin America, with potential for future rollout across other Gana touchpoints. The partnership is expected to enhance acquisition economics and user growth, particularly in anticipation of the 2026 FIFA World Cup and the restart of football leagues.

Disclaimer*

UK 100

Latest directors dealings