Frasers strengthens strategic partnership with MAP

Frasers Group PLC

01 July 2026

 

FRASERS GROUP STRENGTHENS STRATEGIC PARTNERSHIP WITH MAP ACTIVE IN SOUTHEAST ASIA

1 July 2026

Frasers Group plc ("Frasers" or the "Group") has agreed to sell 100% of its interest in Sports Direct Malaysia to strategic partner, MAP Active (PT MAP Aktif Adiperkasa Tbk). Frasers Group will receive c. US$150 million for the sale, subject to final completion adjustments, and will enter into a long-term agreement under which MAP Active will further grow and develop Sports Direct in Malaysia, with a continuing income stream payable to Frasers Group.

This builds on the Group's existing partnership with MAP Active across Indonesia, Philippines, Thailand, Vietnam and Cambodia, complementing Frasers Group's Southeast Asian market strategy to unlock efficiencies and streamline operations in the region.

MAP Active's established infrastructure, local expertise and portfolio of distributed brands will further accelerate the growth of Sports Direct in the region, supporting the shared ambition to open over 350 stores long-term and deliver the world's best sport and lifestyle brands to over 600 million consumers.

The partnership reflects Frasers Group's continued commitment to working with trusted local partners to drive international expansion and deliver sustainable growth.

Michael Murray, CEO of Frasers Group said: "MAP Active is a valued strategic partner, and this transaction further deepens our relationship as we accelerate Sports Direct's growth across Southeast Asia. Together, we are creating a strong platform to deliver our ambitious growth plans. I look forward to continuing to work with the MAP Active team to unlock further value."

V.P. Sharma, Group CEO of PT Mitra Adiperkasa Tbk said, "We are delighted to be strengthening our relationships with Frasers Group through this transaction. Leveraging on our local expertise and regional retail network, we look forward to offering more of Sports Direct's world-class offerings to our customers across the region - and unlocking new opportunities that create long-term value for both companies."

ENDS

Chris Wootton, Chief Financial Officer	T. 0344 245 9200 E. [e-mail]
Andrew Kasoulis, Investor Relations Director	T. 07826 532191 E. [e-mail]
Kathleen Glover, Head of PR	T. 07878 771800 E. [e-mail]
Emma Reid, Company Secretary LEI: 213800JEGHHEAXIJDX34	T. 0344 245 9200 E. [e-mail]

 

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