Launch of New Brand: Optimal Audio
Strictly embargoed until 07.00 a.m., 20 April 2021
Focusrite plc
( " the Company" or " the Group")
Launch of New Brand: Optimal Audio
Focusrite plc (AIM: TUNE), the global music and audio products company supplying hardware and software used by professional and amateur musicians and the entertainment industry, is pleased to announce the launch of a new brand, Optimal Audio, operating in the commercial audio market. Commercial audio is professionally installed sound systems in a range of public enterprises such as bars, hotels, and retail.
Optimal Audio offers a one-stop solution of control, amplification, and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zone venues, providing a streamlined product offering that delivers high quality sound. The products are easy to install and can be operated by anyone, not only by sound engineers.
The official launch can be viewed from 08.00 a.m. today via the following link .
The Group is now comprised of seven brands across three business units: Focusrite, Focusrite Pro, Novation, and Ampify, which make up the Focusrite Audio Engineering (FAEL) business unit, ADAM Audio and Martin Audio. From a reporting perspective, Optimal Audio will be included under the Martin Audio brand.
Tim Carroll, Chief Executive Officer, commented:
"Optimal Audio has been in development for three years. We have conducted extensive R&D across product and software to simplify the world of commercial audio . Alongside its own dedicated staff, a number of colleagues from across the Group - most notably from within Martin Audio - have helped to bring Optimal Audio to fruition and I would like to congratulate them on the launch. In the long term, our ambition is that the brand will have its own dedicated team.
"We firmly believe that Optimal Audio's offering not only combines ease of product selection, installation, and use but in many cases offers a feature set normally associated with premium-priced offerings, making it commercially attractive. This competitiveness, alongside the size of the addressable market, excites us and bodes well for future growth prospects."
More information and technical details are available on the Optimal Audio website .
-ends-
Enquiries:
Focusrite plc: +44 1494 836301
Tim Carroll (CEO)
Sally McKone (CFO)
Panmure Gordon (Nominated Adviser and Broker) +44 20 7886 2500
Freddy Crossley / Alina Vaskina
Erik Anderson
Belvedere Communications +44 20 3687 2756
John West
Llew Angus
The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014.
Notes to Editors
Focusrite plc is a global music and audio products group that develops and markets proprietary hardware and software products. Used by recording professionals and musicians alike, its solutions facilitate the high-quality production of recorded and live sound. The Focusrite Group trades under seven, established brands: Focusrite, Focusrite Pro, Novation, Ampify, ADAM Audio, Martin Audio and Optimal Audio.
With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making and audio recording industries. Focusrite and Focusrite Pro offer audio interfaces and other products for recording musicians, producers and professional audio facilities. Novation and Ampify products are used in the creation of electronic music, from synthesisers and grooveboxes to industry-shaping controllers and inspirational music-making apps. ADAM Audio studio monitors have earned a worldwide reputation based on technological innovation in the field of studio loudspeaker technology. Martin Audio designs and manufactures performance-ready systems across the spectrum of sound reinforcement applications. Optimal Audio is a commercial audio brand offering a one-stop solution of control, amplification, and loudspeakers for small to medium-sized commercial installations with a focus on multi-zone venues.
The Focusrite Group has offices in four continents and a global customer base with a distribution network covering approximately 160 territories.
Focusrite plc is traded on the AIM market, London Stock Exchange.
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