Director/PDMR Shareholding

888 Holdings plc
04 October 2005


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS

1.  Name of issuer

    888 Holdings Public Limited Company ('888')

2.  State whether the notification relates to (i) a transaction notified in
    accordance with DR 3.1.4(R)(1)(a); or

    (ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section
    324 (as extended by section 328) of the Companies Act 1985; or (iii)
    both (i) and (ii)

    (iii) - both DR 3.1.4(R)(1)(a) and equivalent disclosure of
    s.324 of the Companies Act 1985 (UK) pursuant to DR
    3.1.8(R)

3.  Name of person discharging managerial responsibilities/director

    Name                                                Position

    Marie Stevens                                       Director
    Richard Kilsby                                      Director
    Brian Mattingley                                    Director
    Michael Constantine                                 Director

 4.  State whether notification relates to a person connected with
     a person discharging managerial responsibilities/director
     named in 3 and identify the connected person

     The notification relates to the persons named in 3 and not to
     any connected persons.

 5.  Indicate whether the notification is in respect of a holding of the person
     referred to in 3 or 4 above or in respect of a non-beneficial interest

     The notification relates to holdings of the persons named in 3.

  6. Description of shares (including class), debentures or derivatives or 
     financial instruments relating to shares

     Ordinary shares in 888 of £0.005 each (the 'Shares')


  7. Name of registered shareholder(s) and, if more than one, the number of 
     hares held by each of them

     Name                                     Number of Shares

     Marie Stevens                               142,857
     Brian Mattingley                            142,857
     Richard Kilsby                              114,285
     Michael Constantine                         22,857

  8.  State the nature of the transaction

      The persons named in 3 above acquired Shares in the Company pursuant to 
      the offer of up to 84,399,508 Shares in the Company at an offer price of
      175p per Share (the 'Offer').


  9.  Number of shares, debentures or financial instruments relating to shares acquired

      On 4 October 2004, each of the persons named below acquired the number of
      Shares set opposite his or her name:

      Name                                 Number of Shares

      Marie Stevens                               142,857
      Brian Mattingley                            142,857
      Richard Kilsby                              114,285
      Michael Constantine                         22,857


  10.  Percentage of issued class acquired (treasury shares of that class should 
       not be taken into account when calculating percentage)

       On 4 October 2004, each of the persons named below acquired the 
       percentage of Shares set opposite his or her name:

       Name                              Percentage of Shares
       Marie Stevens                              0.04
       Brian Mattingley                           0.04
       Richard Kilsby                             0.03
       Michael Constantine                        0.01


 11.  Number of shares, debentures or financial instruments relating to shares 
      disposed

      N/A

 12.  Percentage of issued class disposed (treasury shares of that class should 
      not be taken into account when calculating percentage)

      N/A

 13.  Price per share or value of transaction

      Each acquisition of the Shares took place at the Offer Price, being 175p
      per Share

 14.  Date and place of transaction

      The transactions took place upon admission of the Company to trading on 
      the London Stock Exchange's main market for listed securities, being 
      8.00am on 4 October 2005.

 15.  Total holding following notification and total percentage holding
      following notification (any treasury shares should not be taken into
      account when calculating percentage)

      Following notification, the total holding and total percentage
      holding of each person is set opposite his name below:

      Name                  Total holding     Total percentage holding

      Marie Stevens                 142,857             0.04
      Brian Mattingley              142,857             0.04
      Richard Kilsby                114,285             0.03
      Michael Constantine            22,857             0.01


 16.  Date issuer informed of transaction 

      4 October 2005

  If a person discharging managerial responsibilities has been granted 
  options by the issuer complete the following boxes


 17.  Date of grant

      On 4 October 2005, John Anderson, Aviad Kobrine, Jordan Rosenberg, Michael 
      Palmon, Zvika Alon and Eran Gonen received awards under the 888 
      All-Employee Plan


18.  Period during which or date on which it can be exercised

     The awards will vest in instalments (in proportions which will vary by
     participant) over a fixed period of up to four years.

     The awards made to John Anderson and Aviad Kobrine   will vest in
     equal tranches (25 per cent.) over a period of four years after
     Admission, with the first tranche vesting on the first anniversary
     of Admission.

     The awards made to Jordan Rosenberg, Michael Palmon, Zvika Alon
     and Eran Gonen will vest over a period of four years after Admission,
     with the first tranche vesting on the first anniversary of Admission.

 19.  Total amount paid (if any) for grant of the option

      No amount was paid in relation to the grant of the award.

 20.  Description of shares or debentures involved (class and number)
      Awards under the 888 All-Employee Plan over 3,104,912 Shares have
      been granted as follows:

      John Anderson                                1,685,482
      Aviad Kobrine*                               404,516
      Jordan Rosenberg                             261,420
      Michael Palmon                               255,698
      Zvika Alon                                   261,420
      Eran Gonen                                   236,376

      * In relation to the awards over Shares to Mr Kobrine, 222,484 were
      awarded in the form of a share award under his service agreement
      with Cassava Enterprises (Gibraltar) Limited and 182,032
      were awarded in the form of a share award under his service
      agreement with 888.

21.  Exercise price (if fixed at time of grant) or indication that price is to
     be fixed at the time of exercise

     No consideration is payable to acquire Shares in relation to
     the following awards:

     John Anderson                                 1,685,482
     Aviad Kobrine                                 404,516
     Jordan Rosenberg                              122,541
     Michael Palmon                                119,859
     Zvika Alon                                    122,541
     Eran Gonen                                    110,802

     An exercise price equal to the Offer Price is payable on exercise in
     relation to the following awards over Shares:

     John Anderson                                  -
     Aviad Kobrine                                  -
     Jordan Rosenberg                              138,879
     Michael Palmon                                135,839
     Zvika Alon                                    138,879
     Eran Gonen                                    125,574

 22.  Total number of shares or debentures over which options
      held following notification

      Awards over a total of 10,517,405 Shares were made on 4
      2005 under the 888 All-Employee Plan. Awards over a total
      1,685,482 Shares vested on 4 October 2005.

23.  Any additional information
     Details of the Company's All-Employee Plan and the Company's
     Long Term Incentive Plan are set out in the price range prospectus
     published by the Company on 15 September 2005.

  24.  Name of contact and telephone number for queries

       Aviad Kobrine
       [phone]

Name and of duly authorised officer of issuer responsible for making this
notification

Aviad Kobrine - Chief Financial Officer

Date of notification: 4 October 2005






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