PDMR shareholding and issue of equity

Eagle Eye Solutions Group PLC

23 April 2026

 

23 April 2026

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

PDMR shareholding and issue of equity

Eagle Eye, a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale, announces that Al Henderson, Chief Partnership Officer has exercised options over ordinary shares of 1 pence each ("Ordinary Shares") at a price of £0.01 per share and sold certain Ordinary Shares at a price of £3.40 per Ordinary Share in part in order to meet certain associated tax liabilities with this exercise, as set out in the table below:

Senior Personnel	Role	Number of options in Ordinary Shares subject to exercise	Number of Ordinary Shares subject to sale	Total number of Ordinary Shares held post sale	% of existing issued share capital
Al Henderson	CPO	23,992	54,200	151,838	0.5%

An application has been made for the 23,992 new Ordinary Shares to be admitted to trading on AIM ("Admission"). It is expected that Admission will occur on or around 29 April 2026.

Following the issue of the new Ordinary Shares, the total number of Ordinary Shares in issue is 30,212,736, with each share carrying the right to one vote. There are 330,976 shares held in Treasury. The total number of voting rights in the Company is, therefore, 29,881,760.

The above figure of 29,881,760 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the FCA's Disclosure and Transparency Rules.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Al Henderson
2	Reason for the notification
a)	Position/status	Chief Partnership Officer
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Eagle Eye Solutions Group plc
b)	LEI	2138002S1AIBVVMZ7A21
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1p each GB00BKF1YD83
b)	Nature of transaction	1a) Exercise of share options over Ordinary Shares 1b) Sale of Ordinary Shares
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		1a) £0.01 exercise price per share 1b) £3.40 sale price per share	1a) 23,992 1b) 54,200
	Aggregated information -      Aggregated volume -      Price	N/A
e)	Date of the transaction	1a) 22 April 2026 1b) 22 April 2026
f)	Place of the transaction	1a) Outside of a trading venue 1b) AIM, London Stock Exchange

Enquiries:

Eagle Eye Solutions Group plc	Tel: [phone]
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer
Canaccord Genuity Limited (Nominated Adviser and Joint Broker)	Tel: [phone]
Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott
Shore Capital (Joint Broker)	Tel: [phone]
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks
Alma Strategic Communications	Tel: [phone]
Caroline Forde, Hannah Campbell, Kinvara Verdon

About Eagle Eye

Eagle Eye is a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale for retail, travel and hospitality brands globally. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses, globally.  

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalised offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide. 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS. 

Web - www.eagleeye.com  

 

END