Grant of share options

Eagle Eye Solutions Group PLC

15 October 2026

 

15 October 2026

Eagle Eye Solutions Group plc

(“Eagle Eye” or the “Company”)

Grant of share options

Eagle Eye, an AI-powered loyalty and promotions platform enabling the world's leading consumer facing brands to deliver true personalised customer engagement at scale, announces that the following options over ordinary shares of 1p each in Eagle Eye (“Ordinary Shares”) were granted on 15 October 2026 to the following Executive Directors and person discharging managerial responsibilities (“PDMRs”) of Eagle Eye for nil cost as follows:

Director/PDMR	Role	Number of Ordinary Shares subject to option grant	Total number of Ordinary Shares under option post grants	Total as % of existing issued share capital
Tim Mason	Chief Executive Officer	155,141	2,090,713	6.9%
Lucy Sharman-Munday	Chief Financial Officer	94,301	786,119	2.6%
Al Henderson	Chief Partnership Officer	25,909	121,250	0.4%
James Esson	Company Secretary	20,014	79,791	0.3%
Zyed Jamoussi	Chief Technology Officer	85,655	229,162	0.8%
Cédric Chereau	Managing Director, EagleAI	33,077	153,962	0.5%
Jeff Baskin	Chief Revenue Officer	36,435	107,841	0.4%
Sarah Jarvis	Chief of Staff	8,379	39,110	0.1%

Annual grant of share options

The awards have been made under the Eagle Eye Solutions Group plc Long Term Incentive Plan scheme with an exercise price of 1p per Ordinary Share. The awards have been granted under the current year’s Long Term Incentive Plan performance criteria, vesting following completion of the three-year period ending 30 June 2029 subject to revenue and EBITDA performance criteria and the overall underlying performance of the Company. Consistent with previous awards, the number of options which vest will vary depending on the level of achievement between threshold (revenue £65.4m, EBITDA £16.1m), target and stretch (revenue £87.1m, EBITDA £27.5m) performance levels. In addition, up to 7,173 of the options granted to Cédric Chereau above will vest dependant on the level of achievement of EagleAI between threshold (revenue £14.1m, EBITDA £5.5m), target and stretch (revenue £18.9m, EBITDA £8.6m) performance levels.

Following the new grant of options and assuming all vesting criteria are met, the fully diluted number of Ordinary Shares would be 34,583,891; of which the total number of Ordinary Shares over which options currently issued and outstanding represent 12.6% of the fully diluted number of Ordinary Shares. This is in accordance with the Company’s shareholder approved limit for shares outstanding under the Company’s share option schemes at any time of a maximum of 20% of the ordinary share capital of the Company in issue at such time.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Tim Mason Lucy Sharman-Munday Al Henderson James Esson Zyed Jamoussi Cédric Chereau Jeff Baskin Sarah Jarvis
2	Reason for the notification
a)	Position/status	Chief Executive Officer Chief Financial Officer Chief Partnership Officer Company Secretary Chief Technology Officer Managing Director, EagleAI Chief Revenue Officer Chief of Staff
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Eagle Eye Solutions Group plc
b)	LEI	2138002S1AIBVVMZ7A21
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Options over Ordinary Shares of 1p each GB00BKF1YD83
b)	Nature of transaction	Grant of Options over Ordinary Shares pursuant to Eagle Eye Solutions Group plc Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		Nil Nil Nil Nil Nil Nil Nil Nil	155,141 94,301 25,909 20,014 85,655 33,077 36,435 8,379
	Aggregated information -      Aggregated volume -      Price	Not applicable
e)	Date of the transaction	15 October 2026
f)	Place of the transaction	Outside of a trading venue

Enquiries:

Eagle Eye Solutions Group plc	Tel: [phone]
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer
Canaccord Genuity Limited (Nominated Adviser and Joint Broker)	Tel: [phone]
Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott
Shore Capital (Joint Broker)	Tel: [phone]
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks
Alma Strategic Communications	Tel: [phone]
Caroline Forde, Hannah Campbell, Rose Docherty

About Eagle Eye

Eagle Eye is an AI-powered loyalty and promotions platform, enabling the world's leading retailers, grocers, hospitality and travel brands to earn lasting customer loyalty through real-time personalised engagement. Our platform embeds AI natively - combining enterprise-grade loyalty and promotions capability with built-for-purpose intelligence to deliver 1:1 personalisation to millions of customers globally.

Our growing international customer base includes Loblaws, Giant Eagle, Wakefern, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour and the Woolworths Group. Each week, more than 1.8 billion personalised offers are seamlessly executed via our platform, and over 810 million loyalty member wallets are managed worldwide.

API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS. 

Web - www.eagleeye.com  

 

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