Director/PDMR Shareholding

Summary by AI ^BETAClose X

Eagle Eye Solutions Group PLC has announced that its Chief Executive Officer, Tim Mason, transferred 251,795 ordinary shares, Chief Financial Officer, Lucy Sharman-Munday, transferred 37,637 ordinary shares, and Chief Partnerships Officer, Al Henderson, transferred 182,046 ordinary shares to new custody accounts on February 12, 2026. These transactions were conducted outside of a trading venue, and importantly, the beneficial interests of these Directors and PDMRs in the company's issued ordinary share capital remain unchanged following these transfers.

Disclaimer*

Eagle Eye Solutions Group PLC

12 February 2026

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

Director/PDMR Shareholding

Eagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalised, real-time marketing at scale, announces that it has been informed today that the following Directors and PDMRs have transferred Ordinary Shares in the Company to new custody accounts as set out below.

Name	Position	Shares transferred	Beneficial interest in Issued Ordinary Share capital	Beneficial interest in Issued Ordinary Share capital (%)
Tim Mason	Chief Executive Officer	251,795	344,634	1.15%
Lucy Sharman-Munday	Chief Financial Officer	37,637	119,459	0.40%
Al Henderson	Chief Partnerships Officer	182,046	182,046	0.61%

Following these transactions the beneficial interests of the Directors and PDMRs remains unchanged.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	1. Tim Mason 2. Lucy Sharman-Munday 3. Al Henderson
2	Reason for the notification
a)	Position/status	1. Chief Executive Officer 2. Chief Financial Officer 3. Chief Partnerships Officer
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Eagle Eye Solutions Group plc
b)	LEI	2138002S1AIBVVMZ7A21
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1p each GB00BKF1YD83
b)	Nature of transaction	Transfer of custody account
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		N/A	1. 251,795 2. 37,637 3. 182,046
	Aggregated information - Aggregated volume - Price	n/a
e)	Date of the transaction	12 February 2026
f)	Place of the transaction	Outside of a trading venue

Enquiries:

Eagle Eye Solutions Group plc	Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer


Canaccord Genuity Limited (Nominated Adviser and Joint Broker)	Tel: +44 20 7523 8000
Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott

Shore Capital (Joint Broker)	Tel: +44 20 7408 4090
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks


Alma Strategic Communications	Tel: +44 20 3405 0205
Caroline Forde, Hannah Campbell, Kinvara Verdon

About Eagle Eye

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalised marketing. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses, globally.

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalised offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.

Web - www.eagleeye.com

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