Director/PDMR Shareholding

Diageo PLC

16 September 2026

 

 

Diageo plc

LEI: 213800ZVIELEA55JMJ32

Director/PDMR Shareholding

On 14 September 2026, the following awards were granted to Directors and persons discharging managerial responsibilities over either Ordinary Shares or American Depositary Shares as follows:

1.     options under the Diageo 2023 Long Term Incentive Plan which are exercisable on 14 September 2029;

2.     conditional awards in the form of Restricted Stock Units under the Diageo 2023 Long Term Incentive Plan, subject to the satisfaction of performance conditions, where indicated; and

3.     conditional awards in the form of Restricted Stock Units under the Diageo Exceptional Stock Award Plan.

The notifications below, which have been made in accordance with the requirement of the UK Market Abuse Regulation, provide further details.

James Edmunds

Deputy Company Secretary

16 September 2026

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	John O'Keeffe
2.	Reason for the notification
a)	Position / status	Member of Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	American Depositary Shares US25243Q2057
b)	Nature of the transaction	1.   Grant of unapproved options over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. $87.07 37,900 2. Nil 48,007
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Ewan Andrew
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 28 101/108 pence GB0002374006
b)	Nature of the transaction	1.   Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 3.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. £16.10 932 2. £16.10 79,373 3. Nil 102,790
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Hannah Brooks
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	American Depositary Shares US25243Q2057
b)	Nature of the transaction	1.   Grant of unapproved options over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. $87.07 17,801 2. Nil 22,786
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Alvaro Cardenas
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	American Depositary Shares US25243Q2057
b)	Nature of the transaction	1.   Grant of unapproved options over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. $87.07 23,797 2. Nil 30,461
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Cristina Diezhandino
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 28 101/108 pence GB0002374006
b)	Nature of the transaction	1.   Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 3.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. £16.10 1,142 2. £16.10 95,806 3. Nil 124,094
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Randall Ingber
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 28 101/108 pence GB0002374006
b)	Nature of the transaction	1.   Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 3.   Grant of conditional award which will vest on 14 September 2029, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. £16.10 1 2. £16.10 82,297 3. Nil 105,341
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Dan Mobley
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 28 101/108 pence GB0002374006
b)	Nature of the transaction	1.   Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 3.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. £16.10 1,086 2. £16.10 73,656 3. Nil 95,670
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Dayalan Nayager
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 28 101/108 pence GB0002374006
b)	Nature of the transaction	1.   Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 3.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. £16.10 932 2. £16.10 107,103 3. Nil 138,285
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Natalie Bickford
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 28 101/108 pence GB0002374006
b)	Nature of the transaction	1.   Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 3.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 4.   Grant of conditional award which will vest on 7 March 2027 in the form of Restricted Stock Units over Ordinary Shares under the Diageo Exceptional Stock Award Plan. 5.   Grant of conditional award which will vest on 13 March 2028 in the form of Restricted Stock Units over Ordinary Shares under the Diageo Exceptional Stock Award Plan. 6.   Grant of conditional award which will vest on 30 June 2028 in the form of Restricted Stock Units over Ordinary Shares under the Diageo Exceptional Stock Award Plan.
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. £16.10 3,726 2. £16.10 89,441 3. Nil 119,254 4. Nil 86,441 5. Nil 90,763    6. Nil 9,946
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Sujay Wasan
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 28 101/108 pence GB0002374006
b)	Nature of the transaction	1.   Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. £16.10 90,703 2. Nil 116,100
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Praveen Someshwar
2.	Reason for the notification
a)	Position / status	Member of the Executive Committee
b)	Initial notification / amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Diageo plc
b)	LEI	213800ZVIELEA55JMJ32
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 28 101/108 pence GB0002374006
b)	Nature of the transaction	1.   Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan 2.   Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) 1. £16.10 46,525 2. Nil 58,488
d)	Aggregated information  - Aggregated volume - Price	N/A
e)	Date of transaction	2026-09-14
f)	Place of transaction	Outside a trading venue

 

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