Directors' Dealings /PDMR Shareholding

Character Group PLC (The)

20 October 2026

 

Tuesday, 20 October 2026

The Character Group plc

(“Character”, the “Company” or the “Group”)

Directors’ share dealings

Notification and public disclosure of transactions by persons discharging managerial responsibilities

Character Group (AIM: CCT) the designer, developer and international distributor of branded toys, games and giftware, announces that:

-             Mr Jon Diver, the Joint Group Managing Director and a Person Discharging Managerial Responsibilities (a “PDMR”), yesterday notified the Company that he has transferred 100,000 ordinary shares of 5 pence each (“Ordinary Shares”) to each of his two sons, William Diver and Freddie Diver (both aged over 18), for nil consideration. Following this transfer, Mr Diver's interest in shares in the Company is 786,588 Ordinary Shares, which represents approximately 4.55% of the Company's issued voting share capital.

-             Mr Kiran Shah, the Joint Group Managing Director and a PDMR, yesterday notified the Company that he has sold 67,611 Ordinary Shares at a price of 310p per share and, through his personal pension plan, has purchased 67,611 Ordinary Shares at a price of 310p per share. Following these transactions, Mr Shah's interest in Ordinary Shares remains unchanged at 1,933,767 Ordinary Shares, which represents approximately 11.19% of the Company's issued voting Ordinary Share capital.

The information set out below is provided in accordance with the requirements of Article 19(3) of the Market Abuse Regulation (EU) No 596/2014 (as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).

	Details of the person discharging managerial responsibilities / person closely associated
a.	Name	Jon Diver
	Reason for the notification
	Position/status	Joint Group Managing Director
	Initial notification/Amendment	Initial notification
	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
	Name	The Character Group plc
	LEI	213800HY6EB8T8VWWE73
	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
	Description of the Financial instrument, type of instrument Identification code	Ordinary shares of 5 pence GB0008976119
	Nature of the transaction	Gift of shares to sons for nil consideration
	Price(s) and volume(s)	Price(s) Volume Nil (gifted) 200,000
	Aggregated information Aggregated volume Price	Not applicable.
	Date of the transaction	19 October 2026
	Place of the transaction	London Stock Exchange, AIM

1.	Details of the person discharging managerial responsibilities / person closely associated
a.	Name	Kiran Shah
	Reason for the notification
	Position/status	Joint Group Managing Director
	Initial notification/Amendment	Initial notification
	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
	Name	The Character Group plc
	LEI	213800HY6EB8T8VWWE73
	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
	Description of the Financial instrument, type of instrument Identification code	Ordinary shares of 5 pence GB0008976119
	Nature of the transaction	Sale and purchase
	Price(s) and volume(s)	Price(s) per share Volume Sale 310p 67,611 Purchase 310p 67,611
	Aggregated information Aggregated volume Price	Not applicable.
	Date of the transaction	19 October 2026
	Place of the transaction	London Stock Exchange, AIM

Enquiries to: The Character Group plc Jon Diver, Joint Managing Director Kiran Shah, Joint Managing Director Hamun Shah, Group Finance Director Office:  [phone]

Panmure Liberum (Nominated Adviser and Joint Broker) Atholl Tweedie, Investment Banking Rupert Dearden, Corporate Broking Tel:  [phone]

Allenby Capital Limited (Joint Broker) Nick Athanas, Corporate Finance Amrit Nahal / Tony Quirke, Sales & Corporate Broking Tel:  [phone]

TooleyStreet Communications Limited (Investor and media relations) Fiona Tooley Tel:  [phone] Email: [e-mail]

 

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