Strategic Partnership

Summary by AI ^BETAClose X

Centaur Media plc's Influencer Intelligence division has entered a strategic partnership with Smartzer to integrate influencer marketing with commerce, enabling brands to drive attributable sales from creator collaborations. This new product will allow influencers to transform their content into shoppable video landing pages for seamless distribution across social media platforms, enhancing monetization and engagement by connecting influencer insights with shoppable video technology to track performance from inspiration to conversion.

Disclaimer*

Centaur Media PLC

18 February 2026

Centaur Media plc

Incorporated in England and Wales

Registration number: 04948078

LEI: 2138005WK87G7DQRQI62

ISIN: GB0034291418

18 February 2026

Centaur Media Plc

("Centaur" or "Group")

Strategic Partnership

Influencer Intelligence has formed a new strategic partnership with Smartzer, bringing together our industry-leading influencer and talent platform with Smartzer's cutting-edge shoppable video technology to seamlessly connect influencer marketing and commerce.

As social commerce accelerates and consumers increasingly expect to shop directly from the content they engage with, brands are under growing pressure to deliver measurable ROI from creator partnerships, not just awareness and engagement, but attributable sales. By combining Influencer Intelligence's in-depth talent insights with Smartzer's interactive, clickable video capabilities, this collaboration enables brands to identify the right creators with precision, activate immersive shoppable content at scale, and track performance from inspiration through to conversion.

In a landscape where content and commerce are rapidly converging, this partnership empowers customers to transform influencer storytelling into fully integrated, data-driven, revenue-generating experiences.

Through this strategic partnership, Influencer Intelligence and Smartzer will introduce a new product that enables influencers to efficiently transform their content into fully integrated, shoppable video landing pages. The solution is designed for seamless distribution across all major social media platforms, enhancing monetisation opportunities and driving measurable engagement.

Enquiries

Centaur Media plc investor.relations@centaurmedia.com

Martin Rowland, Executive Chair

Simon Longfield, Chief Financial Officer

Singer Capital Markets - Broker 020 7496 3000

Phil Davies

James Fischer

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