Grant of LTIP Awards

Cake Box Holdings PLC

09 March 2026

 

9 March 2026

Cake Box Holdings plc

("Cake Box" or the "Company" or the "Group")

Grant of LTIP Awards

Cake Box Holdings plc (AIM: CBOX), the UK's largest retailer of fresh cream celebration cakes, announces that it has today granted a total of 411,194 performance share options ("LTIP Awards") to the following persons discharging management responsibility ("PDMRs") under the Company's Long Term Incentive Plan. 

Name of Director	Role	Number of LTIP Awards	Exercise price	Total value of LTIP Awards and options over ordinary shares
Sukh Ram Chamdal	CEO	163,222	£0.01	£293,800
Michael Botha	CFO	147,528	£0.01	£265,550
Jaswir Singh	CCO	100,444	£0.01	£180,800

The LTIP Awards will vest over the period set out below, on a sliding scale, subject to satisfaction of the EPS performance condition described in the paragraph below. There is a minimum holding period of two years post vesting and the awards are subject to malus and clawback provisions.

25% of the LTIP Awards vests if an undiluted EPS of 18.04p is achieved in the third financial year starting from the financial year in which the date of grant occurs. An additional 0.1% of the Award vests for every 0.0033p achieved above an undiluted EPS of 18.04p, up to a maximum of 100% of the LTIP Awards granted if an aggregate EPS of 20.54p is achieved in the third financial year starting from the financial year in which the date of grant occurs in.

Further detail is set out in the PDMR disclosure table below.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Sukh Chamdal
2	Reason for the notification
a)	Position/status	Director
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cake Box Holdings plc
b)	LEI	213800HZ61RLHNSM2698
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	LTIP Awards - Options over Ordinary Shares in the Company GB00BDZWB751
b)	Nature of the transaction	Grant of LTIP Awards
c)	Price(s) and volume(s)	Exercise Price Volume(s) 1 pence 163,222 Options
d)	Aggregated information	N/A (single transactions)
e)	Date of the transactions	9 March 2026
f)	Place of the transaction	off market

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Michael Botha
2	Reason for the notification
a)	Position/status	Director
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Cake Box Holdings plc
b)	LEI	213800HZ61RLHNSM2698
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	LTIP Awards - Options over Ordinary Shares in the Company GB00BDZWB751
b)	Nature of the transaction	Grant of LTIP Awards
c)	Price(s) and volume(s)	Exercise Price Volume(s) 1 pence 147,528 Options
d)	Aggregated information	N/A (single transactions)
e)	Date of the transactions	9 March 2026
f)	Place of the transaction	off market

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name		Dr Jaswir Singh
2	Reason for the notification
a)	Position/status		Director
b)	Initial notification /Amendment		Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name		Cake Box Holdings plc
b)	LEI		213800HZ61RLHNSM2698
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code		LTIP Awards - Options over Ordinary Shares in the Company GB00BDZWB751
b)	Nature of the transaction		Grant of LTIP Awards
c)	Price(s) and volume(s)		Price Volume(s) 1 pence 100,444 Ordinary Shares
d)		Aggregated information	N/A (single transactions)
e)		Date of the transactions	9 March 2026
f)		Place of the transaction	off market

For further information, please contact:

Cake Box Holdings plc Sukh Chamdal, CEO Michael Botha, CFO	c/o [phone]
Shore Capital (NOMAD and Sole Broker) Stephane Auton Patrick Castle George Payne	[phone]
Gracechurch Group Harry Chathli Alexis Gore Rebecca Scott	[phone] [e-mail]

 

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