Director/PDMR Shareholding

Burberry Group PLC

30 July 2026

 

Burberry Group plc (the "Company")

Director/PDMR Shareholdings

Grant of a performance share award and a restricted share award 
under the Burberry Share Plan 2020

At the Company's Annual General Meeting on 15 July 2026, shareholders approved the Company's revised Directors' Remuneration Policy (the "Policy"). The Policy introduced a long-term incentive plan for the Executive Directors that integrates both performance-based elements ("PSP Awards") and restricted time-based elements ("RSP Awards"). In line with the revised Policy, the following awards have been made on 30 July 2026 to persons discharging managerial responsibilities ("PDMRs") under the Burberry Share Plan 2020 (the "BSP"). The PSP Awards and RSP Awards (together, "Awards") were structured as conditional share awards over ordinary shares of 0.05 pence each in the Company ("Shares"), carry dividend equivalent entitlements and were priced using a share price of 1,139.67 pence (being the average Share price for the period 27 to 29 July 2026 (the three business days prior to the Awards' grant date).

Director	Award	Number of Shares subject to Award
Joshua Schulman Chief Executive Officer (CEO)	2026 - PSP1 2026 - RSP2	325,357 162,678
Kate Ferry Chief Financial Officer (CFO)	2026 - PSP1 2026 - RSP2	106,757 91,506

The Awards will be capable of vesting on 30 July 2029, three years after they were granted. The vested Shares will be subject to a two-year holding period so the minimum time before any sale of Shares (except to cover any tax liabilities or fees arising) may occur is five years from the grant date.

1.     Vesting of the PSP Awards will be determined by the Remuneration Committee subject to (i) continued employment and (ii) assessment of performance measures based on revenue, Group return on invested capital (ROIC) and relative total shareholder return, with a one-third weighting on each measure and measured over the Company's three financial years 2026/27, 2027/28 and 2028/29).

2.     Vesting of the RSP Awards will be determined by the Remuneration Committee subject to (i) continued employment and (ii) assessment of performance underpins based on revenue, ROIC and brand and sustainability strategies. If the Company does not meet one or more of the performance underpins over the vesting period, the Remuneration Committee would consider whether it was appropriate to scale back the level of pay-out under the RSP Award to reflect this.

Further information on the Awards, including the relevant performance measures and performance underpins, is set out in the Company's FY 2025/26 Directors' Remuneration Report.

30 July 2026

The following disclosures are made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 as it forms part of UK law.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Joshua Schulman
2	Reason for the notification
a)	Position/status	Chief Executive Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Burberry Group plc
b)	LEI	213800PE1KEFCNFR1R50
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code		Ordinary shares of 0.05 pence each GB0031743007
b)	Nature of the transaction		Grant of conditional share awards under the Burberry Share Plan 2020.
c)	Price(s) and volume(s)		Award Price(s) Volume(s) PSP £nil 325,357 RSP £nil 162,678
d)	Aggregated information - Aggregated volume - Price		Award Aggregate Price Aggregate Volume Aggregate Total PSP and RSP £nil 488,035 £nil
e)	Date of the transaction		2026-07-30
f)	Place of the transaction		Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Catherine Ferry
2	Reason for the notification
a)	Position/status	Chief Financial Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Burberry Group plc
b)	LEI	213800PE1KEFCNFR1R50
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code		Ordinary shares of 0.05 pence each GB0031743007
b)	Nature of the transaction		Grant of conditional share awards under the Burberry Share Plan 2020.
c)	Price(s) and volume(s)		Award Price(s) Volume106,757 (s) PSP £nil 106,757 RSP £nil 91,506
d)	Aggregated information - Aggregated volume - Price		Award Aggregate Price Aggregate Volume Aggregate Total PSP and RSP £nil 198,263 £nil
e)	Date of the transaction		2026-07-30
f)	Place of the transaction		Outside a trading venue

 

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