Director/PDMR Shareholding

Burberry Group PLC

28 July 2026

 

Burberry Group plc (the "Company")

Director/PDMR Shareholdings

On 27 July 2026, Kate Ferry, Chief Financial Officer, received 39,198 ordinary shares of 0.05 pence each in the Company ("Shares") following the vesting of a conditional share award granted to her on 27 July 2023 (the "Award") under the rules of the Burberry Share Plan 2020. 

The Award was subject to continued employment and a discretionary assessment against three performance underpins: revenue, Group return on invested capital (ROIC) and brand and sustainability strategies. The Remuneration Committee carefully considered the underpin assessment and considered it appropriate to scale back the vesting of the Award by 20%, as explained on pages 143 to 144 of the Company's Annual Report 2025/26. The part of the Award which did not vest has lapsed. 

The number of Shares acquired includes an additional number of Shares equivalent to the amount of dividends payable during the relevant vesting period on the Shares vesting subject to the Award.  

Following this acquisition, on 27 July 2026, 18,479 Shares were automatically sold on Mrs Ferry's behalf to fund tax liabilities and fees arising from the acquisition of the vested Shares, as set out below. The remaining vested Shares will be subject to a two-year holding period, so that the minimum time before any sale of vested Shares (except to cover any tax liabilities and fees arising) is five years from the grant date of the Award. 

Director	Number of Shares acquired	Number of Shares sold to cover tax liabilities and fees	Number of Shares retained
Kate Ferry	39,198	18,479	20,719

28 July 2026

The following disclosures are made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 as it forms part of UK law.

Notification of dealing form

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name		Catherine Ferry
2	Reason for the notification
a)	Position/status		Chief Financial Officer
b)	Initial notification /Amendment		Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name		Burberry Group plc
b)	LEI		213800PE1KEFCNFR1R50
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 0.05 pence each ("Shares") GB0031743007
b)	Nature of the transaction	Acquisition of Shares following the vesting of a conditional share award granted to her on 27 July 2023 under the rules of the Burberry Share Plan 2020.
c)	Price(s) and volume(s)	Price(s) Volume(s) £nil 39,198
d)	Aggregated information - Aggregated volume - Price	Aggregate Price Aggregate Volume Aggregate Total £nil 39,198 £nil
e)	Date of the transaction	2026-07-27
f)	Place of the transaction	Outside a trading venue
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 0.05 pence each ("Shares") GB0031743007
b)	Nature of the transaction	Sale of Shares to fund the tax liabilities and fees arising from the vesting of the award / acquisition of the Shares.
c)	Price(s) and volume(s)	Price(s) Volume(s) £10.9025 18,479
d)	Aggregated information - Aggregated volume - Price	Aggregate Price Aggregate Volume Aggregate Total £10.9025 18,479 £201,467.80
e)	Date of the transaction	2026-07-27
f)	Place of the transaction	London Stock Exchange (XLON)

 

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