Mandate with major international e-commerce player
BrandShield Systems plc
("BrandShield," the "Company," or the "Group")
Contract Win
BrandShield secures mandate with major international e-commerce player
BrandShield Systems plc (AIM: BRSD), a leading provider of cybersecurity solutions from brand protection to online threat hunting, is pleased to announce that it has secured a new business mandate to support one of the world's leading international e-commerce platforms ('the Client').
The new contract will see the Company provide its anti-phishing and impersonation prevention solutions to detect, prevent and shut down fraudulent websites duplicating the Client's site, and online activities impersonating the Client to perform scams targeted at potential customers. Ultimately, BrandShield's solutions are being deployed to protect the Client and its customers from online fraud.
BrandShield was selected due to the Company's unique capabilities in active detection and its fast mitigation of fraudulent activities, which are necessary when mitigating digital fraud for a customer of this scale and profile. This contract is further evidence of the ongoing trend in online scamming that has become prolific during the Covid-19 pandemic, as fraudulent online impersonations of e-commerce platforms continue to increase in frequency due to the transition to online retail.
Cybercriminals target customers looking to buy consumer products through phishing and online impersonation, which require a high-level of digital intelligence, quick detection, and AI/machine-learning analysis to combat. The Client will therefore benefit from BrandShield's highly automated SaaS offering, which provides a solution through the proactive detection of online threats, alerting the customers, and immediately removing these threats, resulting in minimal customer involvement.
Yoav Keren, Chief Executive Officer of BrandShield, commented:
"To have secured a mandate with an e-commerce platform of this standing, is a significant endorsement for BrandShield and further reinforces the relevance of our solutions. It also reinforces our view that all brands should be utilising a brand-protection service, as anyone with an online presence is at risk of their brand falling victim to fraudulent and counterfeit activities, regardless of their size.
"These scams are detrimental to businesses, erode customer loyalty and support, as well as damaging brand reputation. BrandShield is uniquely placed to neutralise these threats and support our clients against online fraud."
Enquiries:
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BrandShield Systems plc Yoav Keren, CEO
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+44 (0)20 3143 8300 |
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Spark Advisory Partners Limited (Nominated Adviser) Neil Baldwin / Andrew Emmott / James Keeshan
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+44 (0)20 3368 3554 |
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Shore Capital (J oint Broker) Toby Gibbs / James Thomas (Corporate Advisory) Henry Willcocks (Corporate Broking)
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+44 (0)20 7408 4090 |
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Tennyson Securities (Joint Broker) Peter Krens
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+44 (0)20 3368 3554 |
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Vigo Consulting (Financial Public Relations) Jeremy Garcia / Antonia Pollock brandshield@vigoconsulting.com |
+44 (0)20 7390 0237 |
About BrandShield
BrandShield is a leading cybersecurity company founded in Israel by cybersecurity experts that protect the world's largest brands and consumers from phishing attacks, online fraud, and other online threats posed by dangerous cybercriminals. Through its AI/ML platform, BrandShield identifies, tracks, and eliminates online threats for global brands and organizations, including Bristol Myers Squibb, Levi's, NewBalance, Swisscom, and the Pharmaceutical Security Institute. BrandShield is quoted on the London Stock Exchange AIM under ticker symbol BRSD. To learn more about BrandShield, please visit the company website at www.BrandShield.com .
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