Contract Win in Celebrity Merchandise Sector
13 July 2021
BrandShield Systems plc
("BrandShield", or the "Company")
BrandShield Contract Win in Celebrity Merchandise Sector
BrandShield Systems plc (AIM: BRSD), a leading provider of cybersecurity solutions from brand protection to online threat hunting, is pleased to announce that it has completed a contract with the merchandising company of a celebrity franchise.
BrandShield has been selected by the customer to deal with the online abuse of its brand and sales of counterfeit merchandise related to the celebrity, which are performed through copyright and trademark infringements and impersonation. The customer will use BrandShield's capabilities in detecting brand abuse across standalone websites, eCommerce marketplaces and social media networks.
BrandShield is seeing an increased demand for online brand protection and online threat hunting from celebrities, social media Influencers, content creators and artists. This is believed to be partially connected to the increasing influence of social networks as well as the increasing prevalence of 'Gated' social networks.
The use of BrandShield to protected companies such as the new celebrity merchandising company is targeted to protect the revenues of the customer, since the sale of counterfeits directly affects the bottom line, as well as protect against fraudsters who use impersonating methods to deceive users. Furthermore this online brand protection activity is intended to protect the licensees that sell legitimate merchandise.
Yoav Keren, co-founder and CEO of BrandShield, said:
"BrandShield has been chosen by the celebrity franchise to directly protect its revenues from fraudsters who look to use impersonation methods to deceive potential customers. It will also be of direct benefit to the official licencees of the celerity brand that sell legitimate merchandise. This contract, protecting the online reputation of a global celebrity brand, is further evidence of the cross-sector appeal of the BrandShield solution as we continue to expand into an increasingly diverse portfolio of clients."
For further information please visit https://www.brandshield.com/ or contact:
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BrandShield Systems plc Yoav Keren, CEO |
+44 (0)20 3143 8300 |
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Spark Advisory Partners Limited (Nominated Adviser) Neil Baldwin / Andrew Emmott / James Keeshan
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+44 (0)20 3368 3554 |
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Shore Capital (Joint Broker) Toby Gibbs / James Thomas / Sarah Mather (Corporate Advisory) Henry Willcocks (Corporate Broking)
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+44 (0)20 7408 4090 |
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Tennyson Securities (Joint Broker) Peter Krens
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+44 (0)20 7186 9033
|
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VSC (PR Agency US) Justin Higgins
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JustinH@vsc.co |
- ENDS -
About BrandShield
BrandShield is a leading cybersecurity company founded in Israel by cybersecurity experts that protect the world's largest brands and consumers from phishing attacks, online fraud, and other online threats posed by dangerous cybercriminals. Through its AI/ML platform, BrandShield identifies, tracks, and eliminates online threats for global brands and organizations, including Bristol Myers Squibb, Levi's, NewBalance, Swisscom, and the Pharmaceutical Security Institute. BrandShield is listed on the London Stock Exchange AIM under ticker symbol BRSD. To learn more about BrandShield, please visit the company website at www.BrandShield.com .
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