BrandShield removes 98% of client's online threats
3 June 2021
BrandShield Systems plc
("BrandShield", or the "Company")
Electronics giant Bang & Olufsen takes down 98% of IP infringing online threats with cybersecurity firm BrandShield
● Danish luxury audio brand achieves 98% success rate in removal of online threats, which include thousands of IP infringing listings, thanks to BrandShield's enforcement and take-down capabilities.
● Bang & Olufsen partnered with expert online threat hunters BrandShield to remove counterfeit listings and brand infringements across the globe with unrivalled success.
BrandShield (LSE: BRSD), a cybersecurity company specialised in monitoring, detecting, and removing online threats partnered with luxury audio brand Bang & Olufsen to announce today that it has achieved impactful results, with thousands of counterfeit listings and brand infringements now removed from the internet at an unrivalled success rate, with hundreds of listings taken down each month.
As a highly respected international brand that operates in 70 markets, Bang & Olufsen established its own brand protection division in early 2020 to combat increasing online threats from trademark misuse, counterfeit offerings, and other brand infringements. The audio leader quickly realised a comprehensive solution was needed that could analyse, detect, and takedown counterfeit sales, impersonation and fraud with better enforcement capabilities to protect the brand, minimise risk and maintain customer loyalty, engaging BrandShield to provide this comprehensive solution.
BrandShield immediately leveraged its industry-leading AI and ML platform to automate the tracking of all risks across platforms for Bang & Olufsen, covering counterfeit products, trademark and copyright infringements across rogue websites, social media platforms, and e-commerce marketplaces, where risks were abundant. This approach eliminated threats with a 98% successful takedown rate with 90% of sites being taken down automatically, saving Bang & Olufsen valuable time and resources.
Morten R. Serup, Brand Protection Officer at Bang & Olufsen, said: "We chose BrandShield because of its exceptional product offering but what really sold us was their legal competence, combined with a deep commercial understanding of how our business works, and we have been impressed by the results. With BrandShield on board, we knew we could manage brand protection risks before they caused irreparable damage."
Yoav Keren, co-founder and CEO of BrandShield, added: "When a company's most important asset is its brand, it's vital to implement real-time online threat hunting solutions that protect it with the precision and speed that online businesses require. We're thrilled to have partnered with a leading company like Bang & Olufsen to ensure its brand is protected online, safeguarding its customers and employees both now and well into the future."
For further information please visit https://www.brandshield.com/ or contact:
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BrandShield Systems plc Yoav Keren, CEO
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+44 (0)20 3143 8300 |
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Spark Advisory Partners Limited (Nominated Adviser) Neil Baldwin / Andrew Emmott / James Keeshan
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+44 (0)20 3368 3554 |
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Shore Capital (Joint Broker) Toby Gibbs / James Thomas / Sarah Mather (Corporate Advisory) Henry Willcocks (Corporate Broking)
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+44 (0)20 7408 4090 |
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Tennyson Securities (Joint Broker) Peter Krens
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+44 (0)20 7186 9033
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VSC (PR Agency US) Justin Higgins
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JustinH@vsc.co |
- ENDS -
About BrandShield
BrandShield is a leading cybersecurity company founded in Israel by cybersecurity experts that protect the world's largest brands and consumers from phishing attacks, online fraud, and other online threats posed by dangerous cybercriminals. Through its AI/ML platform, BrandShield identifies, tracks, and eliminates online threats for global brands and organizations, including Bristol Myers Squibb, Levi's, NewBalance, Swisscom, and the Pharmaceutical Security Institute. BrandShield is listed on the London Stock Exchange AIM under ticker symbol BRSD. To learn more about BrandShield, please visit the company website at www.BrandShield.com .
About Bang & Olufsen
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.
Today, every Bang & Olufsen product is still characterised by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company's innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen's shares are listed on NASDAQ Copenhagen A/S.
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