Director and PDMR Dealings

Boohoo Group Plc

13 January 2026

 

boohoo group plc

("Debenhams Group", "Debenhams" or the "Company")

Director and PDMR Dealings

Debenhams Group (AIM: DEBS), a leading online fashion group, announces that, further to the Company's "Group Turnaround Scheme" announcement that was released at 7:01 a.m. on 27 November 2025 (the "GTS Announcement") by Debenhams, awards under the Group Turnaround Scheme (the "GTS") have now been granted.

Under the GTS Plan, awards have been made to certain Executives and other senior employees of the Company as set out below.

Participant	Percentage of the GTS	Maximum potential award under the GTS (on basis the share price is at, or above £3.00 at each of the three Measurement Dates)
Dan Finley, Chief Executive Officer	66.67%	£148.1m
Phil Ellis, Chief Financial Officer	10.00%	£22.2m
Other employee Participants	23.33%	£51.8m

Additional Related Party Transaction

Following the implementation of the GTS, Dan Finley has received c.66.67% of the GTS. The Remuneration Committee has also approved an increased award of c.10% of the GTS to Phil Ellis.

The independent directors being Iain McDonald, John Goold and Tom Handley (who each also sit on the Committee), Tim Morris, Kirsty Britz, Mahmud Kamani and Carol Kane (the "Independent Directors") re-confirm, having consulted with Zeus Capital, Debenhams Group's Nominated Adviser, that the terms of the Related Party Awards are fair and reasonable insofar as the Company's shareholders are concerned.

Capitalised terms used but not defined in this announcement have the meanings given to them in the GTS Announcement unless the context provides otherwise.

Enquiries
Debenhams Group
Phil Ellis, Chief Financial Officer		Tel: [phone]
Zeus Capital - Nominated Advisor and Joint Broker
Dan Bate / James Edis		Tel: [phone]
Benjamin Robertson		Tel: [phone]
Panmure Liberum - Joint Broker              Mark Dickenson / James Sinclair-Ford / Shalin Bhamra  Sodali & Co - Financial PR Adviser			Tel: [phone]
Ben Foster / Louisa Henry			Tel: [phone]

About Debenhams Group

Debenhams Group is an online platform, for fashion, home, and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT. Debenhams Group dates back to 1778 when William Clark, a retail pioneer of the time, opened the UK's first department store. Today, the Group is home to Debenhams, Britain's online department store and leading fashion-led marketplaces, boohoo, PLT, MAN, and Karen Millen.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Further details are set out in the below notification, made in accordance with the requirements of the UK Market Abuse Regulation. 

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Dan Finley
2	Reason for the notification
a)	Position/status	Chief Executive Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	boohoo group plc
b)	LEI	213800SZF3KFCECWY243
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	D ordinary shares of £0.001 each in Debenhams Group Holdings Limited ISIN: JE00BG6L7297
b)	Nature of the transaction	Subscription of shares as part of the GTS
c)	Price(s) and volume(s)	Price(s) Volume(s) £19,858 18,000 D ordinary shares
d)	Aggregated information - Aggregated volume - Price	N/A
e)	Date of the transaction	12 January 2026
f)	Place of the transaction	Off Market

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Phil Ellis
2	Reason for the notification
a)	Position/status	Chief Financial Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	boohoo group plc
b)	LEI	213800SZF3KFCECWY243
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	D ordinary shares of £0.001 each in Debenhams Group Holdings Limited  ISIN: JE00BG6L7297
b)	Nature of the transaction	Subscription of shares as part of the GTS
c)	Price(s) and volume(s)	Price(s) Volume(s) £2,978.70 2,700 D ordinary shares
d)	Aggregated information - Aggregated volume - Price	N/A
e)	Date of the transaction	12 January 2026
f)	Place of the transaction	Off Market

 

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