Bloomsbury Announces Database
Bloomsbury Publishing PLC
11 May 2000
BLOOMSBURY AND PERSEUS ANNOUNCE MAJOR BUSINESS DATABASE
London 11th. May, 2000: Bloomsbury Publishing Plc and Perseus Books Group, the
leading US trade publisher, today announced the creation of a major database
of business information, beginning with the landmark Business Bible in 2002.
Announcing the venture, Bloomsbury Chief Executive Nigel Newton said the
project would 'significantly enhance future earnings after completion'.
The Business Bible is intended to be the most comprehensive practical
business resource ever - a one-stop reference and interactive tool covering
virtually every aspect of the world of business, providing up to date and
accessible information about global business and management.
Comprehensive, practical, and authoritative, it will include contributions by
leading international business figures, management experts, and professional
organisations.
The Business Bible will be published simultaneously in the UK, the US, and
around the world in 2002. It is aimed at everyone who works rather than the
narrower management book market. Initial publication will be in hardcover,
with subsequent updates and revisions appearing in paperback. A great number
of additional works will be created from the database of information that is
being compiled to produce the Business Bible. Among the future projects will
be pocket reference guides, handbooks, and numerous other derivations from the
original work.
In announcing the venture, Nigel Newton, Chief Executive of Bloomsbury
Publishing, said, 'We are excited to be launching such an important and unique
project. The Business Bible is designed to be the single most comprehensive
business resource in the world. We intend that it become an essential tool
for anyone doing business at any level, from major corporations to
entrepreneurs who work from home, from CEOs to consultants, salespeople to
systems analysts. This project will significantly enhance future earnings
after completion.'
Jack McKeown, CEO of the Perseus Books Group, added, 'We are delighted to be
partners with Bloomsbury on this ground breaking enterprise.
Business publishing is one of the primary strengths of Perseus Publishing,
and this project represents an enormous opportunity for us to build and
expand that strength. I am confident that the publication of the Business Bible
will be hailed as a landmark in business publishing.'
The global marketing strategy for the launch of the project will be handled by
J. Walter Thompson.
This is the third major database developed by Bloomsbury's Reference and
Electronic Media Division. The first two are the Encarta World English
Dictionary and the English Language Teaching Database. Negotiations for the
electronic rights to the Business Bible are taking place with a number
of leading new media organisations.
The project is being managed at Bloomsbury by Jonathan Glasspool, Product
Director and Business Publisher in the Reference and Electronic Media Division
of the company. In the US, Sean Abbott has been appointed US Project Editor
by Perseus Publishing.
For more information:
In the UK: Nigel Newton, Chief Executive, Bloomsbury Publishing
020 7494 6015
Simon Forrest, Impact Corporate Communications 0207 355 5150
In the US: For Jack McKeown, CEO, the Perseus Books Group please contact
Lisa Warren, Director of Publicity, Perseus Publishing
001 (617) 252 5212.
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