Sports Interactive, exclusive multi-year renewal
REACH ANNOUNCEMENT
17 August 2022
Bidstack Group Plc
("Bidstack" or the "Company" or the "Group")
Sports Interactive, exclusive multi-year renewal
Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is pleased to announce the exclusive multi-year renewal of its agreement with Sports Interactive, the creator of Football Manager. This represents the second extension of the contract, which began in 2017. The success of the partnership between the Company and Sports Interactive results from the commitment by both companies to pioneering innovative monetisation streams for high fidelity gaming environments enabled by Bidstack's technology.
Sports Interactive is one of the world's leading developers of sports management simulations. Founded in 1994 and based in Stratford, London, it has more than 250 full time team members and approximately 1,300 researchers across the globe. It became a wholly-owned subsidiary of SEGA in 2006. The studio has enjoyed both critical and commercial success, having won a number of awards, including two BAFTAs, with titles selling over a million copies annually across platforms such as Steam, Microsoft Game Pass and the App Store.
Bidstack's SDK (software development kit) allows developers and publishers to deliver static and dynamic intrinsic in-game ads into mobile, PC and console games. It offers value beyond ad delivery when it is used to manage dynamic content, data collection and measuring viewability, coupled with the Company's AdConsole suite of supporting applications.
James Draper, CEO of Bidstack said:
"The success and longevity of our partnership with Sports Interactive illustrates the evolution of monetisation in video games and stands testament to the strength of our commercial relationship. It is also a clear validation of the robustness of our technology to ensure brand safety, viewability and reporting to enhance the player experience.
"I am looking forward to continuing to work closely with Sports Interactive to create value and evolve our product suite. We will also explore other use cases for our SDK such as marketing promotions through in-game placements to drive player acquisition and retention, as well as optimisation of developer resources."
Matt Carroll, COO of Sports Interactive said:
" In-game advertising, while an important commercial tool, has been specifically implemented in Football Manager in a way that supports the game experience for our players. By using pitchside LEDs, the ads which the Bidstack tech serves look just as they do in real-world football matches, preserving the 'suspension of disbelief' and tying our in-game experiences to real world campaigns and sponsors.
"For advertisers who are looking for passionate football fans for their campaigns, our realistic in-game experience can complement live activities by timing, leagues or countries across 17 languages. Over the next three years we look forward to using Bidstack's technology services in new opportunities and evolving our relationship further."
-ENDS-
Contacts
|
Bidstack Group Plc James Draper, CEO |
via Buchanan |
|
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan |
+44 (0) 203 368 3550 |
|
Stifel Nicolaus Europe Limited (Broker) Fred Walsh / Tom Marsh
|
+44 (0) 20 7710 7600
|
|
Buchanan Communications Limited Chris Lane / Stephanie Whitmore / Kim van Beeck |
+44 (0) 20 7466 5000 |
About Reach announcements
Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only/non-regulatory news releases such as marketing messages, corporate and product information into the public domain. An RNS Regulatory announcement is required to be notified under the AIM Rules for Companies.
Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
Latest directors dealings
- 11 hours ago Close Brothers Group
- 11 hours ago Savannah Energy
- 11 hours ago Mid Wynd International Inv Trust
- 11 hours ago Dillistone Group
- 11 hours ago SSP Group