Bidstack adds four games from Highbrow Interactive
REACH ANNOUNCEMENT
5 May 2022
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack adds four new games from Highbrow Interactive
Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is pleased to announce an exclusive new partnership with Highbrow Interactive Pvt Limited ("Highbrow Interactive") which will see four of its simulation games added to the Company's portfolio. Founded in 2013, Highbrow Interactive specialises in game production, virtual reality and augmented reality and has seen over 80 million installs across its library of games.
Games being added for the portfolio are Euro Train Simulator and its successor Euro Train Simulator 2. Boasting over 10 million and five million downloads respectively, both games have provided train aficionados with first-class gameplay faithful to real-life experiences, with Euro Train Simulator 2 being the first mobile train simulator to feature officially licensed trains from Deutsche Bahn, Germany's largest railway company.
Indian Train Simulator also joins the portfolio. A game with stunning attention to detail, it has seen over 10 million lifetime installs and has enabled access to a more diverse player base through translations. Indonesian Train Simulator is the final game to be added. With high-quality graphics and sophisticated AI trains contributing to a comprehensively authentic railroad environment, it has garnered over 10 million installs.
Through this deal, Highbrow Interactive will be able to take advantage of Bidstack's in-game, in-menu and rewarded video products creating a new revenue stream whilst also contributing to the accuracy of its games without compromising on the player's experience.
The addition of these four games to the portfolio will see Bidstack's simulation vertical continue to grow, providing brands with a greater selection of high-quality inventory for them to reach and engage diverse audiences.
Of the partnership, CEO and Co-Founder at Highbrow Interactive, Jeno Manickam Durairaj, said:
"We're excited to be taking this step forward with Bidstack in enhancing our players' experience through the use of non-intrusive advertising. Bidstack's revolutionary technology, making advertising seamless and organic in open-world games, perfectly fits our catalogue of simulation titles. We believe that this partnership will help our games grow closer to the thrill and reality of trains and railways whilst also diversifying our revenue streams. The Bidstack team has been consistently attentive, making onboarding and integration simple and hassle-free."
Bidstack's VP of Gaming, Antoine Jullemier, added,
"We're delighted to be partnering exclusively with renowned game developer Highbrow Interactive. The addition of four high-quality games to our growing mobile vertical stands testament to the quality of our technology and gives our brand partners access to a rich global audience of gamers.
"The highly detailed gaming environments provide optimal housing for seamless in-game ads, accurately simulating true train travel without detracting from the gaming experience. We look forward to a future of delivering first-class campaigns for our new partner."
-ENDS-
Contacts
|
Bidstack Group Plc James Draper, CEO |
via Buchanan |
|
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan |
+44 (0) 203 368 3550 |
|
Stifel Nicolaus Europe Limited (Broker) Fred Walsh / Tom Marsh |
+44 (0) 20 7710 7600 |
|
Buchanan Communications Limited Chris Lane / Stephanie Watson / Kim van Beeck |
+44 (0) 20 7466 5000 |
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).
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