Bidstack Adds First Interactive Story Game
REACH ANNOUNCEMENT
7 October 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack Adds First Interactive Story Game
Bidstack Group Plc (AIM: BIDS), the native in-game advertising group , is pleased to announce an exclusive new partnership with Toronto based game studio Tangent Interactive Media Inc. for its interactive story game Storylines: Fashion & Passion, which is slated for release in Spring 2022.
Storylines: Fashion & Passion is a real-time 3D interactive simulation title optimised for iOS and Android. A story-telling game that not only delivers regular episodic content made up of real-time 3D animated scenes, the game also features choices that allow the gamer to directly influence and shape their characters' story.
The simulation game genre provides a unique customization opportunity for brands to connect with a large and diverse player base, which attracts a large female audience of Gen Z and Millennial gamers. Products, apparel brands and other services can be placed into the game's virtual world around the unfolding story, allowing brands to reach their target audience when they are focused and engaged.
Bidstack's technology will enable immersive and realistic native in-game ad placements to come to life within the game's virtual world, helping Tangent Interactive to sustainably monetise its audience, without disrupting their playing experience.
This is the first game in the mobile simulation genre which has applied Bidstack's technology. Data from Statista1 suggests that the mobile simulation genre is a growing market that brands should be looking to explore. It is projected that the genre could reach $18bn in user revenue in 2021, with an annual growth rate of approximately 9% and that the number of downloads in 2021 could reach 12bn.
Magalie Zafimehy, Marketing and Communication Director at Tangent Interactive said:
"Bidstack provides solutions for non-intrusive advertising experiences in Storylines in addition to virtual product placement. They're ideally positioned to support our revenue model and to enhance the user experience of our players by making things feel real and contemporary."
Antoine Jullemier, Head of Supply at Bidstack said: "I am really excited to announce Bidstack's first life simulation game with Tangent Interactive. This new title offers something unique and is a natural environment for our monetisation solutions. Building this new partnership, diversifying our audience reach and opening up opportunities for our global brand partners in an exciting new genre is another important step forward for the team."
Note:
1. https://www.statista.com/outlook/dmo/app/games/simulation-games/worldwide
-ENDS-
Contacts
|
Bidstack Group Plc James Draper, CEO |
via Buchanan |
|
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan |
+44 (0) 203 368 3550 |
|
Stifel Nicolaus Europe Limited (Broker) Fred Walsh |
+44 (0) 20 7710 7600 |
|
Buchanan Communications Limited Chris Lane / Stephanie Watson / Kim van Beeck |
+44 (0) 20 7466 5000 |
About Reach announcements
Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only/non-regulatory news releases such as marketing messages, corporate and product information into the public domain. An RNS Regulatory announcement is required to be notified under the AIM Rules for Companies.
Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).
About Tangent Interactive
Tangent Interactive is a Canadian mobile gaming studio based in Toronto. Tangent Interactive empowers the combination of technology, creative storytelling, and passion to create captivating bite sized entertainment experiences.
Storylines: Fashion & Passion is a product funded by the Canadian Media Fund
Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
Latest directors dealings
- 11 hours ago Close Brothers Group
- 11 hours ago Savannah Energy
- 11 hours ago Mid Wynd International Inv Trust
- 11 hours ago Dillistone Group
- 11 hours ago SSP Group