E-Commerce Strategic Focus
Broken Hill Proprietary Co Ld
6 March 2000
STRATEGIC FOCUS FOR E-COMMERCE
The Broken Hill Proprietary Company Limited (BHP) said today the Company's
Information Systems function would be moved from BHP Services to the Corporate
Strategy Group to increase strategic focus and accelerate implementation of
e-commerce opportunities.
As part of this initiative, BHP Chief Strategic Officer, Brad Mills, will
assume responsibility for coordination and implementation of the Company's
e-commerce strategy.
Managing Director and Chief Executive Officer, Paul Anderson, said the move
recognised that e-commerce was a central part of the Company's future. 'There
are substantial opportunities to be realised from the integration of
e-commerce strategies into our business,' he said.
'The resources industry is still relatively immature in the adoption of
e-commerce. I expect this will change rapidly. Linking IS to the Corporate
Strategy Group will provide a single focus for our e-commerce strategies to
accelerate progress .'
'The IS group will work closely with a young team of people from diverse
backgrounds that has been identifying value creating e-commerce opportunities
for the Company. Results of this work will be announced as projects are
implemented.
'The e-commerce team has been focusing on three areas of activity;
opportunities that better enable all employees to contribute to BHP's success,
purchasing and procurement opportunities and, selling, marketing and
relationship opportunities,' Mr Anderson said.
Contact:
MEDIA RELATIONS: Mandy Frostick
Manager Media Relations - Melbourne
Ph: +61 3 9609 4157
Mob: +61 419 546 245
INVESTOR RELATIONS: Andrew Nairn
Senior Business Analyst, Investor Relations -
Melbourne
Ph: +61 3 9609 3952
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