Director/PDMR Shareholding

Barr(A.G.) PLC

01 April 2026

 

1 April 2026

A.G. BARR plc
('A.G. BARR' or 'the Company')

Director/PDMR Shareholding

A.G. BARR, the multi-beverage business with a broad portfolio of market-leading UK brands including IRN-BRU, Rubicon and Boost, has been notified that on 31 March 2026 Euan Sutherland, Chief Executive Officer, purchased a total of 11,956 ordinary shares of four and one-sixth pence each in the Company ("Ordinary Shares") at a price of 662.44p per Ordinary Share.

Notification of a Transaction pursuant to Article 19(1) of the EU Market Abuse Regulation (EU) No. 596/2014 as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018.
1	Details of the person discharging managerial responsibilities/person closely associated
a.	Name	Mr Euan Sutherland
2	Reason for notification
a.	Position/Status	Chief Executive Officer
b.	Initial notification/ Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a.	Name	A.G. BARR plc
b.	LEI	213800QWTXXXF8BNEC87
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a.	Description of the financial instrument, type of instrument Identification Code	Ordinary Shares of four and one-sixth pence each   GB00B6XZKY75
b.	Nature of the transaction	Purchase of Ordinary Shares
c.	Price(s) and volume(s)	Price(s) Volume(s) 662.44 pence 11,956
d.	Aggregated information - Aggregated Volume - Price	N/A - single transaction
e.	Date of the transaction	31 March 2026
f.	Place of the transaction	London Stock Exchange (XLON)

For further information, please contact:

A.G. BARR                                                                                                    MHP GROUP

0330 390 3900                                                                                                07801 894 577

[e-mail]                                                                                              [e-mail]

Euan Sutherland, Chief Executive Officer                                                     Oliver Hughes

Stuart Lorimer, Chief Finance and Operating Officer                                   Rachel Farrington

Ewan Dytch, Corporate Finance Director                                                     Catherine Chapman

About A.G. BARR:

A.G. BARR (LSE: BAG, FTSE250) is a UK-based branded multi-beverage business with a diverse and differentiated portfolio of 16 brands, including IRN-BRU, Rubicon and Boost. Established 150 years ago in Scotland, the Company now operates across the UK, and with export markets throughout the world. A.G BARR is committed to being a brand owner and builder, with the ambition to double the size of the business through organic expansion and further M&A of leading brands.

https://www.agbarr.co.uk/

 

END