Partnership with Telefonica
Bango PLC
04 May 2006
Bango partners with Telefonica Moviles Espana
Partnership will drive forward off-portal market in Spain
May 4, 2006 - Bango, the mobile content enabler, has announced a partnership
with Telefonica Moviles Espana ('TME'), Spain's leading mobile operator, that
opens up new and compelling content for consumers to browse and buy outside the
operator portal from their mobile phone.
Bango enables businesses of all sizes to get their content to market quickly and
at low cost and sell their mobile content directly to mobile users on any
network via the mobile internet. Content providers can now target the 19.9
million TME subscribers who are able to pay for mobile content on their phone
bill.
Through Bango's direct connection to the Telefonica Moviles 'Pagos Movistar'
payment service, TME subscribers can now browse mobile content outside the
operator's portal - ranging from ringtones and music tracks to games, pictures,
information services and videos - and pay via their TME phone bill. This gives
Spanish consumers the same mobile internet payment experience which has proved
popular elsewhere in Europe.
Bango has a pre-existing agreement with TME to allow customers fast and easy
access to content outside the Telefonica Moviles portal. This partnership has
been extended to support payments for content hosted outside the portal through
the direct connection to the Telefonica Moviles 'Pagos Movistar' payment
service.
'Telefonica Moviles Espana is the first Spanish operator to partner with Bango
to drive the off-portal mobile content market,' said Ray Anderson, CEO at Bango.
'Up until now, this 'no-surprises' mobile internet payment experience has only
been available to TME subscribers buying content on the operator portal.'
'We are committed to giving our customers the widest choice of content and
enabling more players to enter the market. This will make the pie bigger for all
of us,' said Alicia Calvo, Head of Mobile Commerce at Telefonica Moviles Espana.
'Bango's service makes it easy for content providers to activate mobile services
and build a business on the mobile internet.'
Content providers sign up for the Bango Service by registering on-line at
www.bango.com. They decide how to price and promote their mobile services and
because no integration work is required, within a matter of hours they can be
receiving their first mobile transactions via Pagos Movistar.
'By going direct-to-consumer via Bango, content providers receive the highest
payouts in the industry and can control the whole product proposition,'
continued Anderson. 'This is the fastest growing mobile channel in traffic and
revenue terms and now is exactly the right time for Spanish content providers to
take control.'
Global brands such as News Corporation, Manchester United Football Club, EMI
Music, Discovery Mobile, together with smaller, niche content providers are
already using the Bango Service to create sophisticated browse and buy content
portals marketed directly to their customers.
For further information, please contact:
Bango plc Tel: 01223 472 777
Ray Anderson, CEO
Peter Saxton, CFO
ICIS Tel: +44 207 651 8688
Tom Moriarty
Caroline Evans-Jones
About Bango
Bango (AIM: BGO) has developed and deployed an open, global infrastructure
platform that enables content providers to market, sell and deliver their
products and services directly to mobile phone users on all mobile networks
using the mobile Internet. This 'direct-to-consumer' approach operates alongside
the mobile operator's portal. Leading mobile operators including Cingular
Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the
growth of their 'direct-to-consumer' business.
The Bango platform has given mobile phone subscribers around the world greater
access to third-party content. Leading content brands are now adopting the Bango
Service to engage with all of their existing and potential mobile customers
directly - irrespective of mobile operator. For further information, go to
www.bango.com.
This information is provided by RNS
The company news service from the London Stock Exchange
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