Director/PDMR Shareholding

AO World plc

29 June 2026

 

AO World PLC

PDMR Notification

AO World PLC ("the Company") has, in accordance with the Company's remuneration policy, granted awards over a total of 5,694,101* ordinary shares to PDMRs and members of its senior management population under the terms of the AO Incentive Plan, which was approved by shareholders of the Company on 19 July 2018 as amended ("Plan") ("the 2026 AOIP Share Awards").

The 2026 AOIP Share Awards were granted to PDMRs on 24 June 2026 and will be released in June 2029, subject to the participants remaining in employment with the Company and the Remuneration Committee being satisfied with the underlying performance of the Company's business over the deferral period.

The following options were granted to PDMRs:

Name	Position	Maximum Number of shares under option granted under the 2025 AOIP Share Awards under the Plan
John Roberts	Chief Executive Officer	1,034,684
Mark Higgins	Group Chief Financial Officer and Chief Operating Officer	882,234

*The price used to calculate the maximum number of shares under the 2026 AOIP Share Awards was £0.8916, being the average closing price of the Company's shares on the main market of the London Stock Exchange on the five days following the release of the Company's preliminary announcement of its result for the year ended 31 March 2026.

In relation to John Roberts and Mark Higgins, both Executive Directors of the Company, the value of the grants detailed above are disclosed in the Company's Annual Report and Accounts for the year ended 31 March 2026.

The notifications below, made under article 19.1 of the Market Abuse Regulation ("MAR"), relate to the transactions listed above.  This announcement is made in accordance with Article 19.3 of MAR.

Enquiries:

AO World PLC

[e-mail]

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	John Roberts
2	Reason for the notification
a)	Position/status	PDMR - Chief Executive Officer
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	AO World PLC
b)	LEI	2138005FFOAJIUZY4375
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over Ordinary shares of 0.25p each
b)	Nature of the transaction	Grant of share awards under the AO Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) NIL 1,034,684
d)	Aggregated information - Aggregated volume - Price	N/A Single Transaction NIL
e)	Date of the transaction	24 June 2026
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Mark Higgins
2	Reason for the notification
a)	Position/status	PDMR - Group Chief Financial Officer and Chief Operating Officer
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	AO World PLC
b)	LEI	2138005FFOAJIUZY4375
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Options over Ordinary shares of 0.25p each
b)	Nature of the transaction	Grant of share awards under the AO Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) NIL 882,234
d)	Aggregated information - Aggregated volume - Price	N/A Single Transaction NIL
e)	Date of the transaction	24 June 2026
f)	Place of the transaction	Outside a trading venue

 

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