New Brand Activation in Austin, Texas

Aeorema Communications Plc

13 March 2026

 

Aeorema Communications plc / Index: AIM / Epic: AEO / Sector: Media 

13 March 2026

Aeorema Communications plc  

('Aeorema', 'the Company' or 'the Group')  

Cheerful Twentyfirst Delivers New Brand Activation in Austin, Texas

Aeorema Communications plc (AIM: AEO) is pleased to announce that its leading brand experience agency, Cheerful Twentyfirst, is delivering a major new project at this week's SXSW (South by Southwest) festival in Austin, Texas. This marks Cheerful Twentyfirst's first activation at the internationally recognised event.

Collaborating with a leading lifestyle magazine publisher, Cheerful Twentyfirst is supporting the delivery of an after-hours brand experience designed to elevate the brand's presence, build affinity as a leading media house, and nurture advertorial relationships among a growing marketing audience.

The activation will welcome guests into a '90s-inspired editorial after-party, designed to evoke true "FOMO" (fear of missing out) among Austin's festival crowd.

Georgina Burrows, Global Strategy Director at Cheerful Twentyfirst, commented: "This was a fantastic brief and an opportunity to create something truly distinctive. Our client had a clear vision from the outset and we are delighted to help them deliver a creative differentiator within Austin's highly experiential landscape."

Steve Quah, CEO of Aeorema Communications plc, added: "We have a wonderful creative synergy with this client. We started working together at Cannes Lions, and to now be trusted with their Austin activation speaks volumes about the partnerships and expertise we're building. The project marks another significant step in the Group's U.S. growth strategy, reinforcing our expanding footprint and continued momentum in the market."

**ENDS**  

For further information on the Company please visit www.aeorema.com or contact:  

Andrew Harvey	Aeorema Communications plc	Tel: [phone]
John Depasquale (Corporate Finance)   Kelly Gardiner / Joscelin Pinnington / Lauren Wright (Sales & Corporate Broking)	Allenby Capital Limited (Nominated Adviser & Broker)	Tel: [phone]
Paul Dulieu / Isabel de Salis  / William Turner	St Brides Partners Ltd   (Financial PR)	[e-mail]

 Notes to Editors  

Aeorema Communications plc, (AIM: AEO) is a leading strategic communications group with offices in London, New York and Cannes. The Group provides bespoke event services, comprising live, virtual, and hybrid experiences to an established international blue-chip client base spanning a broad range of sectors, including finance, professional services, advertising, IT, gaming, fashion, fintech, and beverages. The Group also provides high level consultancy services to help clients maximise and deliver on their long-term communication strategies over multiple event and film touchpoints.

Aeorema delivers these services via its fully owned companies Cheerful Twentyfirst and Cheerful Twentyfirst Inc. (the North American arm of Cheerful Twentyfirst) (www.cheerfultwentyfirst.com), two live events agencies with film capabilities that specialise in devising and delivering corporate communication solutions. The Group also operates Eventful Limited (www.eventful.co.uk), which provides consultative, high-touch services including assisting clients with venue sourcing, event management and incentive travel. With more than 56 years of combined operating experience and extensive award wins, Aeorema is a recognised industry thought leader.

Central to all that the Group does is its Corporate Social Responsibility charter, which is focussed on ensuring sustainable, inclusive and ethical business operations. To this end, the Group is a pioneer in delivering innovative strategies and services, including a client carbon measurement programme to establish a formal structure and approach around reducing emissions and offsetting both its own and its clients' carbon footprint. You can read more here.

 

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