Deal with operator in SE Asia

Adamind Ltd 21 March 2006 Adamind and LogicaCMG deliver mobile content infrastructure solutions at leading mobile network operator in South East Asia Deployment of Adamind Spire(TM) will enable leading mobile operator in South East Asia to offer rich mobile content services to millions of subscribers PALO ALTO, Calif. March 21, 2006: Adamind (LSE: ADA), a leading global supplier of media adaptation software in the mobile messaging, content and convergence services markets, today announced the deployment of its world-class Adamind Spire(TM) platform at a leading mobile network operator in South East Asia. LogicaCMG's professional services deployed and integrated the system for the operator. The Adamind Spire(TM) is being integrated as a core mobile media handling component at the heart of the operators network serving both their Nokia multimedia messaging services center (MMSC) and wireless application protocol (WAP) portal. This implementation also represents the fourth such solution that Adamind has deployed in recent months over a Nokia MMSC. Lately, more and more network operators are integrating Adamind's solution as a central high-value core element providing media adaptation services to multiple applications. The deal takes the total number of network deployments globally to more than 100. By deploying Adamind Spire(TM), the operator will be able to provide a wide range of mobile content services. In addition, they will receive a managed service offering device profiles for all existing and future mobile devices as they are introduced to the consumer market in Asia. "This contract reinforces our strong position within the Asian market," says Shailendra Jain, CEO of Adamind. "The combined proven track record and expertise of both LogicaCMG and Adamind, have enabled the operator to quickly rise up to the challenge of satisfying the huge demand of subscribers signing on for advanced mobile data content services as well as improving their communications experience." Adamind's Spire(TM) handles adaptation of any media format, such as video, audio, ring tone, image or animated slideshow to best fit the target device. The mobile domain is characterized by a wide variety of devices that differ from each other in their capacity to receive and consume rich media. Adamind's software solution addresses the problems associated with deploying multimedia services across mobile devices. It allows the implementation of a central transcoding configuration whereby a single solution supports multiple services to ensure a consistent and high-quality user experience. Enquiries: Adamind +44 20 79298989 on the day and thereafter Shailendra Jain, CEO +1 408 468 3961 Corfin Communications Harry Chathli, Neil Thapar +44 20 7929 8989 LogicaCMG Scott Allen, +44 (0) 118 965 9200 Global Marketing Director Scott.allen@logicacmg.com Band & Brown Communications +44 (0) 207 419 7000 Kathy Ludditt/Cathy Owen Katy.ludditt@bbpr.com/cowen@bbpr.com Notes to Editor About Adamind Adamind is a provider of software that enables mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive and process media rich content. The Adamind Spire(TM) platform provides media adaptation and enhancement software enabling service operators to successfully deploy messaging, content and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS) enablers such as advertising, branding, DRM and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers such as Universal Mobile Music, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Huawei, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS. www.adamind.com About LogicaCMG LogicaCMG is a major international force in IT services. It employs 30,000 people across 36 countries. LogicaCMG's focus is on enabling its customers to build and maintain leadership positions using LogicaCMG's deep industry knowledge and its track record for successful delivery. The company provides business consulting, systems integration and IT and business process outsourcing across diverse markets including telecoms, financial services, energy and utilities, industry, distribution and transport and the public sector. Headquartered in Europe, LogicaCMG is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is available at www.logicacmg.com This information is provided by RNS The company news service from the London Stock Exchange

Companies

Adams (ADA)
UK 100

Latest directors dealings