Strong Opportunity with mobile solutions
15 October 2013
Lo-Q plc
("Lo-Q" or the "Company")
Lo-Q sees strong opportunity with its mobile solutions
- Three parks now using Q-smart, Lo-Q's smartphone-based offering -
- accesso Passport evidences exponential growth in consumer adoption -
Lo-Q plc (AIM: LOQ), the AIM-listed provider of queuing and ticketing solutions to the attractions and leisure industry, has delivered a successful first season for Q-smart, its patented smartphone-based queuing system and is driving significant increase in sales of the accesso Passport mobile ticketing solution as well as the accesso Passport mobile content platform.
Lo-Q's Q-smart solution was installed at Walibi Holland, one of the Netherland's top theme parks, in late 2012 and has subsequently been rolled out to other Lo-Q customers: Dreamworld, one of Australia's premier theme parks, and Blackpool Pleasure Beach®, Britain's biggest tourist attraction. User feedback has been overwhelmingly positive with 98% of guests surveyed indicating they would use the Q-smart solution on their next visit.
Additionally, Q-smart will be installed in Vialand, Turkey's first international mega theme park, exhibition centre and shopping centre.
The Q-smart technology is an extension of the Lo-Q product set including the highly successful Q-bot and Q-band devices and allows visitors to use their own mobile device to access the benefits of virtual queuing from their smartphone. By leveraging the guest's own device, this significantly expands the range of leisure venues and attractions that can deploy the system. Importantly, the Q-smart solution is Cloud-based which further enhances scalability and reduces upfront investment costs at each venue.
The accesso Passport mobile ticketing solution, serves some of the largest theme park operators in North America including; Cedar Fair Entertainment and Palace Entertainment. With over 40 venues now leveraging accesso's mobile solution the company has seen more than a 300% increase in the number of mobile tickets sold year over year, and now represents 4-5% of total online sales.
The accesso Passport mobile app platform also achieved an important milestone in 2013 by exceeding 2.75 million downloads. Currently deployed by over 40 venues including; International Speedway Corporation, Herschend Family Entertainment, and Cedar Fair Entertainment, the award winning mobile content platform allows guests to get more out of their visit by providing real time ride and attraction information, connection with their social networks as well as GPS Maps for route-finding. With general market penetration of smartphones approaching 50%, both mobile ticketing and queuing represents an exciting evolution of the Company's combined technology and highlights the continued growth opportunity.
Commenting on the news, Tom Burnet, Chief Executive Officer of Lo-Q plc said:
"We are delighted at the progress we've made with our mobile products over the past year. After our successful Q-smart trial in 2012 we knew we had something pretty extraordinary, and now we have three parks up and running with a further park ready to deploy the system in the coming months, all in under a year.
I am also delighted with the incredible progress we've made with accesso Passport. The very significant growth in consumer adoption is further evidence that accesso continues to lead the theme park technology industry with its innovative, revenue focused offerings.
As people are becoming more and more technology literate, guests are visiting parks and expecting to use their smartphone to add to and enhance their experience. It is exactly this trend that Passport and Q-smart leverage and our success this year further highlights the confidence our customers have in the value and capability of our technology. By continuing to stay on pace with the rapid adoption of smartphones by consumers, we are well prepared to capture the next level of growth across our ticketing and queuing business."
For further information, please contact:
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Lo-Q plc |
+44 (0)118 934 7400 |
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Tom Burnet, Chief Executive Officer |
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John Alder, Chief Financial Officer |
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FTI Consulting |
+44 (0)20 7831 3113 |
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Matt Dixon, Lucy Delaney, Jessica Liebmann |
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Canaccord Genuity Limited |
+44 (0)20 7523 8000 |
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Simon Bridges, Cameron Duncan, Kit Stephenson |
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About Lo-Q
Lo-Q is the premier technology solutions provider to the attractions and leisure industry, focused on driving increased revenues and improved guest experiences through its range of innovative award-winning solutions operated in over 130 attractions worldwide.
Virtual Queuing Solutions
Used by over 8 million guests since 2001, Lo-Q's range of patented virtual queuing solutions allow users to queue without having to stand in line. Instead, they reserve their place in a queue line electronically and are notified when their turn is up. For attraction operators, this means increased guest satisfaction and increased revenues thanks to customers being unlocked from queue lines, enjoying the rest of the attraction instead and spending time in retail and food and beverage outlets.
Whether delivered on the smartphone based; Q-smart, the waterproof RFID wristband; Q-band, or the original handheld device; Q-bot - Lo-Q's range of virtual queuing solutions are designed to deliver revenue driving systems to all theme park and water park environments. Customers including Six Flags Entertainment, Merlin Entertainments, Parques Reunidos, Dollywood and Compagnie des Alpes are all currently benefiting from the happier guests and additional revenues that Lo-Q's virtual queuing solutions bring. For more information visit www.lo-q.com.
accesso Ticketing and Content Solutions
A wholly owned subsidiary of Lo-Q plc is recognized as the attraction industry's leading provider of ticketing solutions; offering a range of proprietary, fully-hosted ticketing, eCommerce, mobile and payment processing solutions to more than 100 leading venues including Six Flags Entertainment, Cedar Fair Entertainment, Herschend Family Entertainment, and Palace Entertainment.
The accesso Passport ticketing suite is a comprehensive solution built for where customers shop - OnSite. OnLine. OnTheGo. noted for a streamlined, easy-to-use design with seamlessly integrated revenue driving features that allow attractions to up-sell, cross-sell and simply-sell. Combined with level 1 PCI security certification, and 24/7 support, accesso Passport gives clients the tools, security and support they need to drive sales.
With over 1 million native mobile app downloads for clients so far, the accesso brand also provide content rich iPhone and Android applications that deliver added value info and functionality to attraction guests plus revenue driving mobile ticketing functionality that seamlessly integrates with the rest of the Passport Suite. For more information visit www.accesso.com.
Ends
This information is provided by RNS
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