Long-Term Extension with Cedar Fair
9 November 2022
accesso® Technology Group plc
(the "Company")
Long-Term Extension with Cedar Fair
accesso Passport®
ticketing solution delivering significant up-sell
and cross-sell opportunities, driving incremental client revenues
Continued entertainment market shift to mobile-first technologies
providing significant opportunities for accesso
accesso Technology Group plc (AIM: ACSO), the premier technology solutions provider for attractions and venues worldwide, has announced a five-year extension to its partnership with Cedar Fair Entertainment Company, one of the largest regional amusement-resort operators in the world. Cedar Fair will continue leveraging the fully hosted accesso Passport eCommerce ticketing suite which has powered online sales for all the operator's venues since 2011. accesso's best-in-class, mobile-first solution processed more than 96 million tickets and reservations for accesso clients in 2021 alone.
Cedar Fair's properties - including 18 parks and entertainment venues, welcome an average of 28 million guests per year and drive over $1.5bn in average annual revenue. The accesso Passport ticketing solution enables Cedar Fair to deliver a mobile-centric shopping experience for these guests, available on any device, with significant up-sell and cross-sell opportunities embedded across the purchasing journey. This enables operators to drive incremental revenue while enriching the guest experience.
This agreement with Cedar Fair is the latest example of a long-term extension for accesso with a leading industry operator, following a five-year contract extension with Australia's largest theme park operator, Village Roadshow, announced in September.
Steve Brown, CEO of accesso, commented: "We are very proud of our long-term partnership with Cedar Fair and are thrilled to continue leveraging our powerful eCommerce ticketing system across its renowned portfolio of parks. As our partnership progresses, we look forward to working with Cedar Fair closely to continue optimising the guest experience, maximising revenue, and driving guest loyalty."
For further information, please contact:
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accesso Technology Group plc |
+44 (0)118 934 7400 |
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Steve Brown, Chief Executive Officer |
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Fern MacDonald, Chief Financial Officer |
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Numis Securities Limited (Nominated Adviser and Sole Broker) |
+44 (0)20 7260 1000 |
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Simon Willis, Hugo Rubinstein |
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FTI Consulting, LLP (Financial Public Relations) |
+44 (0)20 3727 1000 |
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Matt Dixon, Adam Davidson, Jamille Smith |
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About accesso Technology Group
At accesso , we believe technology has the power to redefine the guest experience. Our patented and award-winning solutions drive increased revenue for attraction operators while improving the guest experience. Currently serving over 1,000 clients in more than 30 countries around the globe, accesso's solutions help our clients streamline operations, generate increased revenues, improve guest satisfaction and harness the power of data to educate business and marketing decisions.
accesso stands as the leading technology provider of choice for tomorrow's attractions, venues and institutions. We invest heavily in research and development because our industries demand it, our clients benefit from it and it makes a positive impact on the guest experience. Our innovative technology solutions allow venues to increase the volume and range of on-site spending and to drive increased transaction-based revenue through cutting edge ticketing, point-of-sale, virtual queuing, distribution and experience management software.
Furthermore, COVID-19 has highlighted the benefits our technology is able to bring to venues from facilitating social distancing using our robust and sophisticated virtual queuing solutions; reservation systems delivered through our agile eCommerce platform to enable capacity management, taking queues away from front gates; and attraction eateries utilising our contactless food and beverage offerings.
Many of our team members come from backgrounds working within the attractions and cultural industry. In this way, we are experienced operators who run a technology company serving attractions operators, versus a technology company that happens to serve the market. Our staff understand the day-to-day operations of managing complex venues and the challenges this creates, and together we strive to provide our clients and their guests with technology that empowers them to do more and enjoy more. From our agile development team to our dedicated client service specialists, every team member knows that their passion, integrity, commitment, teamwork and innovation are what drive our success.
accesso is a public company, listed on AIM: a market operated by the London Stock Exchange. For more information visit www.accesso.com . Follow accesso on Twitter , LinkedIn and Facebook .
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