Chief Executive Officer Succession
Summary by AI BETAClose X
1 May 2026
accesso® Technology Group plc
(the "Company")
Chief Executive Officer Succession
accesso Technology Group plc (AIM: ACSO), the premier technology solutions provider for attractions and venues worldwide, today announces that following a long-planned transition period, Lee Cowie has now been appointed Chief Executive Officer and as an Executive Director of the Company. Concurrently, Steve Brown has stepped down as Chief Executive Officer and as a Director of the Company.
Lee joined accesso in January 2025 as Chief Operating Officer under a structured succession plan, with the clear intention that he would succeed Steve as Chief Executive Officer in due course. He brings significant technology leadership experience, including as Chief Technology Officer at Merlin Entertainments, where he provided technology leadership to more than 125 visitor attractions across 28 countries. Over the past year Lee has worked across all areas of the business, engaging deeply with the Group's teams, customers and operations, and taking direct responsibility for leading the operational execution of accesso's priorities for 2026. These include the ongoing transformation of the Group's commercial execution operation, the expansion of its payments business, and its AI strategy. The Board is confident that Lee's deep sector knowledge, technology credentials and thorough integration into the business position him well to lead accesso into its next phase of growth.
Steve Brown will remain available to the Board and to Lee for a period following the transition.
Lee Cowie, Chief Executive Officer, commented:
"I am delighted to take on the role of Chief Executive Officer at accesso. Over the past year I have worked closely with Steve and the wider team, engaging directly with our customers and developing a deep understanding of our technology and markets. That experience has reinforced my conviction in the strength of accesso's platform, the quality of its people and the scale of the opportunity ahead.
"Attractions and venues are under more pressure than ever to deliver exceptional guest experiences while operating efficiently by generating insight from their data. accesso is uniquely positioned to help them do exactly that, and the recent addition of accesso Intelligence represents an exciting new capability for our customers and for the business. I am looking forward to working with the team to drive the next phase of accesso's growth and to deliver long-term value for our customers, our people and our shareholders."
Bill Russell, Non-Executive Chairman of accesso, said:
"The appointment of Lee Cowie as Chief Executive Officer follows a deliberate succession process, and the Board has full confidence in him as the right leader to take accesso forward. Lee brings deep experience in attractions technology, a strong track record of operational leadership and a clear understanding of the opportunity ahead for this business. We are excited to see what he will build.
"I also want to take this opportunity to thank Steve Brown for an extraordinary contribution to accesso. Over nearly two decades, Steve has helped grow accesso into the diversified global technology platform it is today, alongside an exceptional team. That is a remarkable legacy, and the Board wishes him every success."
Steve Brown, outgoing Chief Executive Officer, added:
"I am proud of what this team has built and Lee is exactly the right person to lead accesso forward. I have known Lee for many years, first as one of our most important customers and then as a close colleague, and I have seen first-hand both his understanding of this industry and his ability to lead complex, high-performing organisations. The platform is strong, the talent runs deep, and the recent addition of accesso Intelligence opens an exciting new chapter for the business. I could not be more confident in the future."
Regulatory Information
In accordance with Rule 17 and paragraph (g) of Schedule 2 of the AIM Rules for Companies, Lee Alexander Cowie (aged 49) holds or has held in the past 5 years the following directorships and partnerships:
Current Directorships and Partnerships
• None
Former Directorships (last 5 years)
• None
There is no further information required to be disclosed pursuant to Schedule Two, paragraph (g) of the AIM rules.
For further information, please contact:
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accesso Technology Group plc |
+44 (0)118 934 7400 |
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Lee Cowie, Chief Executive Officer |
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Matthew Boyle, Chief Financial Officer |
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Deutsche Numis (Nominated Adviser and Sole Broker) |
+44 (0)20 7260 1000 |
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Joshua Hughes, Iqra Amin |
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DGA Group |
+44 (0)20 7550 9225 |
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Adam Davidson, Corbin Ellington |
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About accesso Technology Group plc
At accesso, we believe technology has the power to redefine the guest experience. Our patented and award-winning solutions drive increased revenue for attraction operators while improving the guest experience. Currently serving over 1,100 clients in 31 countries around the globe, accesso's solutions help our clients streamline operations, generate increased revenues, improve guest satisfaction and harness the power of data to facilitate business and marketing decisions.
accesso stands as the leading technology provider of choice for tomorrow's attractions, venues and institutions. To stay ahead, we invest heavily in research and development because our industries demand it, our clients benefit from it and it makes a positive impact on the guest experience. Our innovative technology solutions allow venues to increase the volume and range of on-site spending and to drive increased transaction-based revenue through cutting edge ticketing, point-of-sale, virtual queuing, distribution and experience management software.
Many of our team members have direct, hands-on experience working in the venues we serve. In this way, we are experienced operators who run a technology company serving attractions operators, versus a technology company that happens to serve the market. From our agile development team to our dedicated client service specialists, every team member knows that their passion, integrity, commitment, teamwork and innovation are what drive our success.
accesso is a public company, listed on AIM: a market operated by the London Stock Exchange. For more information visit www.accesso.com. Follow accesso on X, LinkedIn and Facebook.
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