Hui10 expands Lucky World through Weimob
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10 November 2026
ACCELER8 VENTURES PLC
Hui10 expands Lucky World through Weimob
Broader product choice supports Sports Lottery+ loyalty redemption and customer engagement
Acceler8 Ventures Plc (LSE: AC8, "AC8" or the "Company") is pleased to announce that its principal operating business, Hui10 Inc. ("Hui10"), is expanding Lucky World’s digital commerce offering through its agreement with Weimob, the Hong Kong stock exchange listed commerce and marketing technology provider. Under the arrangement with Weimob, Hui10’s new merchandise supply arrangements and expanded product offering will now be operating within Tencent’s WeChat ecosystem.
Lucky World’s catalogue currently comprises 4,000 stock-keeping units ("SKUs"), which management expects to increase to 10,000 before the end of 2026. The expansion broadens product choice and reward-redemption opportunities within Hui10’s Lucky World Sports Lottery+ loyalty programme.
Digital commerce and fulfilment
Through Weimob, Hui10 is bringing product choice, loyalty redemption and online shopping closer to the customers of participating lottery shopkeepers. Weimob’s tools cover digital storefronts, membership management, marketing and retail analytics, while WeChat lets customers shop through Mini Program without downloading a separate app.
Supplier-led fulfilment allows participating shops to offer a broader online range without displaying or stocking every product. Supporting arrangements cover order handling, after-sales service and reconciliation.
Connecting products, rewards and repeat activity
Love Beans, earned through qualifying cash lottery purchases, can be redeemed towards eligible merchandise and services. The expanded catalogue gives customers more ways to use these rewards on products they want.
The cash portion of qualifying merchandise purchases earns Lucky Beans, which can be redeemed for Lucky World merchandise or Lottery HongBao towards lottery play through authorised retailers. There is no separate charge to shopkeepers or players for these loyalty rewards.
Participating lottery shopkeepers can also benefit from transaction-fee-free payments across their entire business when the programme’s active-user requirements are met. Management believes that greater product choice can encourage reward redemptions, repeat purchases and customer engagement, creating additional merchandise revenue opportunities for Hui10 while increasing activity at participating lottery shops.
The broader commerce strategy complements Hui10’s recently announced arrangements with Li-Ning, which permit online sales of approved merchandise through Lucky World and TEAM CHINA, with customers able to redeem either Love Beans or Lucky Beans for e-vouchers towards those purchases.
By attracting lottery players’ existing shopping spend into Lucky World, Hui10 can create further incentives to play the lottery through authorised retailers, keeping shopping, rewards and return visits connected within Lucky World Sports Lottery+ and the participating lottery shops.
Daniel Levine, Chief Executive Officer of AC8, said:
“Our aim is simple: to offer customers products they want, alongside rewards they can put to good use, giving them more reasons to keep coming back to spend in Lucky World and enjoy it.
“Weimob’s commerce technology allows us to build on the relationships our retailers already have with their customers, helping to turn existing lottery spend into repeat engagement and merchandise sales. With the catalogue expected to grow to 10,000 SKUs by the end of the year, we see a clear opportunity to deepen that engagement across the network.”
Enquiries
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Acceler8 Ventures Plc
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Daniel Levine Giles Willits
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C/o FTI Consulting |
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Joh. Berenberg, Gossler & Co. KG, London Branch
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Matthew Armitt Miles Cox Mark Whitmore Alex Wright
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+44 (0)20 3207 7800 |
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FTI Consulting
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John Waples Valerija Cymbal Jemima Gurney |
+44 (0)20 3727 1000 AC8@fticonsulting.com |
About Acceler8 Ventures Plc
AC8 is a Main Market listed company focused on creating and developing technology-enabled business opportunities. Its principal operating business is Hui10 Inc.
About Hui10 and Lucky World
Hui10 is a Beijing-headquartered technology group developing digital transaction, engagement and commerce infrastructure within China’s regulated lottery ecosystem. Lucky World is Hui10’s retail, loyalty and digital-commerce platform, connecting participating retailers and consumers through payment services, merchandise and customer engagement.
About Weimob
Weimob Inc. (HKEX: 2013) is a Hong Kong-listed commerce and marketing technology provider. Its products support online retail, membership management and merchant operations, including services within Tencent’s WeChat ecosystem.
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