Director/PDMR Shareholding

Moonpig Group plc

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

5 October 2026

Moonpig Group plc was notified by Andy MacKinnon, an Executive Director, of the following transactions on 1 October 2026.

LTIP vesting - one off award

The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS was just above Threshold and the TSR condition was between Threshold and Maximum and therefore 51.38% of the award vested. As a result of the vesting of the award, the following transaction took place:

Director	LTIP shares vesting	Dividend equivalent shares	Total shares awarded for nil consideration	Shares sold to cover income tax and NI liabilities and dealing costs	Sale price per share
Andy MacKinnon	241,782	3,943	245,725	116,072	£2.71869

LTIP vesting - top-up award

The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS and the TSR conditions were met and therefore 100% of the award vested. As a result of the vesting of the award, the following transaction took place:

Director	LTIP shares vesting	Dividend equivalent shares	Total shares awarded for nil consideration	Shares sold to cover income tax and NI liabilities and dealing costs	Sale price per share
Andy MacKinnon	119,928	1,955	121,883	57,573	£2.71869

All the above awards were satisfied through the transfer of shares from an Employee Benefit Trust (EBT). The balance of shares under each vested award not sold to cover income tax, NI and dealing costs were transferred to the Executive Director from the EBT. Shares from the LTIP awards are subject to a two-year post-vesting holding period.

The Executive Directors' shareholdings following these transactions are set out below:

Director	Number of shares held	% of salary represented by shareholding	Shareholding requirement of 300% salary met?
Catherine Faiers	124,215	58%	No
Andy MacKinnon	1,552,759	986%	Yes

Following the transactions the EBT holds 357,419 shares in the Company, representing 0.12% of the issued share capital as at the date of this announcement.

The relevant notifications set out below is provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation. 

Moonpig Group plc

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Andy MacKinnon
2	Reason for the notification
a)	Position/status	Executive Director/PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Moonpig Group plc
b)	LEI	213800VAYO5KCAXZHK83
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary Shares of £0.10 each
	Identification code	ISIN: GB00BMT9K014
b)	Nature of the transaction	(1)      Transfer of shares from EBT to satisfy one-off LTIP award (2)      Sale of sufficient shares to cover income tax and national insurance due on shares vesting under one-off LTIP award (3)      Transfer of shares from EBT to satisfy top-up LTIP award (4)      Sale of sufficient shares to cover income tax and national insurance due on shares vesting under top-up LTIP award
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£2.71869	245,725
			£2.71869	116,072
			£2.71869	121,883
			£2.71869	57,573
d)	Aggregated information	N/A
	- Aggregated volume	N/A
	- Price	N/A
e)	Date of the transaction	1 October 2026
f)	Place of the transaction	(1)   and (3) Outside of a trading venue (2)   and (4) XLON

Jayne Powell

Company Secretary

[e-mail]

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