Fintech’s Gender Gap in Focus: Drofa Comms' Women Leading the Way Joins EvolvH3R’s She Connects at TOKEN2049
London, The United Kingdom, September 18th, 2025, FinanceWire
Women make up less than 13% of leadership roles in fintech — an even lower share than in traditional banking or Big Tech. In venture capital, female founders secured under 20% of U.S. deal value last year, with all-female founding teams receiving just 1%. The result is a leadership gap that sidelines talent and leaves fintech building the future of money with only half the world at the table.
These gaps will be in focus at TOKEN2049 in Singapore, where Drofa Comms partners with EvolvH3R to advance women’s presence in leadership — starting with a special Women Leading the Way edition featured at the She Connects Networking Meetup: Singapore Edition.
The She Connects Networking Meetup: Singapore Edition is hosted by EvolvH3R — a platform advancing women through mentorship, education, and community-led networking — and supported by partners including Nexa, Earnscape, All Things Blockchain, Jana Crypto Queen, and Genzio Media. This event unites a community dedicated to empowering women’s leadership in fintech and the digital economy. It’s a privilege for the Women Leading The Way magazine to be featured as a part of this program, which reflects aligned goals and a collective vision for greater inclusion.
“Empowering women through mentorship goes beyond sharing knowledge — it ignites potential, breaks barriers, and shapes the future we share,” said Danielle Marie, Founder and CEO of EvolvH3R.
Women Leading the Way is a non-commercial initiative by Drofa Comms that has grown from a one-off print release into an ongoing digital platform for dialogue and record. Launched in London in December 2024, it now continues with an exclusive print edition spotlighting founders, executives, policymakers, and educators whose journeys expand the sector’s narrative. This edition brings together industry female leaders such as Gracy Chen, CEO of Bitget; Alena Afanaseva, Founder of BeInCrypto; and Eugenia Mykuliak, Founder & Executive Director of B2PRIME — alongside many others shaping the future of fintech and digital assets. Its mission is twofold: to surface women’s stories and to create accountability through data, visibility, and role models.
“This project is deeply personal to me — as a leader, as a woman, and as a mother,” emphasized Valentina Drofa, Founder and CEO of Drofa Comms. “Women Leading the Way is about recognition that matters now and about building the industry my daughter and her generation will inherit: one where talent, not gender, defines opportunity.”
Fintech promised inclusion. Women Leading the Way turns that pledge into practice.
About Drofa Comms
Drofa Comms is a global PR consulting agency proudly representing leading finance and fintech firms. Headquartered in London, the agency works globally with commercial and investment banks, asset managers, trading platforms, exchanges, payment providers, and blockchain companies. Since 2011, Drofa Comms has been helping financial institutions tell complex stories in a clear, compelling way, building trust and long-term reputations across global markets.
About EvolvH3R
EvolvH3R is a global platform dedicated to advancing women in the digital economy. Through mentorship, education, and community-led networking events, it creates pathways into careers in crypto, Web3, and blockchain. Positioned at the intersection of innovation and inclusion, EvolvH3R works to break down barriers, demystify emerging technologies, and foster an ecosystem where women are not just participants but leaders shaping the future of tech.
Contact
Drofa Commsinfo@drofa-ra.co.uk
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