Altegio Announces Open Platform Connecting Beauty and Wellness Businesses With AI Agents at Web Summit 2026
Summary by AI BETAClose X
Budapest, Hungary, November 9th, 2026, FinanceWire
At Web Summit 2026 in Lisbon, taking place November 9–12, Altegio will announce the launch of its new open platform designed to connect beauty and wellness businesses with AI assistants and enable the development of custom AI agents, integrations, and tools built on business data. The announcement marks the introduction of a platform that brings together AI connectivity and developer infrastructure for the beauty and wellness sector.
The role of SaaS is changing
AI assistants are becoming a common tool in everyday work. To provide truly useful answers and support business operations, however, they need access to a company’s own data. A beauty salon, for example, stores this data in its management system covering bookings, visit history, payments, salaries and inventory levels.
This is changing the role of software as a service (SaaS) products like Altegio. Once used primarily by front-desk staff, these products are now becoming systems of record that hold all the key information about a business and connect to AI agents and partner services.
Altegio handles 5.5 million bookings every month. Companies on the platform generate a combined turnover of over €100 mln a month, and more than 100,000 specialists access it every day. All this activity generates millions of records that feed into analytics and reports. This real business data can now be available to the user’s AI assistant and partner integrations, but only within the limits set by the business owner.
Explore business data with a familiar AI assistant
Altegio’s MCP servers are built on the Model Context Protocol (MCP), an open standard that lets AI assistants connect to external services. As a result, business owners no longer need to spend time looking for a specific report or setting up data filters. Instead, they can find the relevant data by asking the assistant simple questions:
– “Which clients haven’t visited in over 90 days?” The assistant uses visit history to build a list of those clients for the next marketing message.
– “Move Anna’s appointment to 3 p.m. with Maria.” The assistant checks the booking calendar for an available time slot and suggests the change.
– “How did revenue change this month, and which services grew?” The assistant compares the two periods and breaks revenue down by service and by employee.
Setup takes three steps, with no coding required. Just copy the connection address, add it to your assistant as a custom connector and approve access in your browser. Available features vary by assistant and subscription plan. Assistants with voice support also let users ask questions aloud. In ChatGPT, for example, voice commands use the same MCP connection.
Six MCP apps for different tasks:
- Altegio Pro MCP: Manage bookings, staff, services, work schedules, clients and location settings.
- Altegio Pro MCP (read-only): Receive analytics and answers about the business without being able to change anything. This suits professionals who need to view information but not edit it, such as a consultant, a receptionist or an accountant.
- Altegio Analytics Agent: Get answers about revenue, clients and team workload inside Altegio itself.
- Altegio Knowledge MCP: Ask questions in plain language and get straightforward answers from Altegio’s official help center, with links to relevant articles.
- Altegio Integrations Hub MCP (for developers): Plan, build and test an Altegio integration from Cursor or Claude Code. Develop your own add-ons and applications that can be sold to and used by Altegio’s client base of over 14,000 businesses.
- Altegio.me MCP (for customers): Find an available time slot, book, reschedule or cancel a visit in one chat with your favorite AI assistant, by typing or by voice.
“A salon owner doesn’t need another dashboard. They need answers to their questions. MCP delivers those answers today, and API v3 lets partners build the next layer on top of Altegio’s data. We believe business data belongs to the business: the more tools that can work with it, the more value the owner gets,” says Yri Petrou, CEO and co-founder of Altegio.
You stay in control of your data
The assistant can only see and change what the user’s Altegio account has permission to access. Permissions to read, write and delete are set separately. Before saving any change, the assistant asks the user to confirm it. Altegio runs on Hetzner data centers in Germany and meets GDPR requirements.
What partners and developers get
Altegio’s open API supports more than 200 methods and over 100 integrations in the Altegio Marketplace run on it. Business Management API v3 (currently in early access) is designed with AI agents in mind:
- Personal API keys for custom solutions and third-party applications. Each key acts on behalf of the user who created it and has that user’s current permissions. If an employee’s access is revoked, their key loses access too.
- Password-free authorization, so partner apps never receive the user’s Altegio password.
- Consistent terminology for key data entities (location, employee, service, client, booking, visit) ensures that developers and AI agents interpret the data consistently.
- Integrations Hub MCP helps developers turn an idea into a working tool directly inside an AI assistant. Developers can plan the integration, create an app and test it on their own test account.
At Web Summit 2026, the Altegio team will show how business owners can manage bookings and analytics through an AI assistant.
More about MCP apps: alteg.io/en/mcp
API documentation: developer.alteg.io
About Altegio
Altegio is a European holding company and a business management platform for appointment-based service companies. It offers an all-in-one platform for online booking, appointment scheduling, customer records, loyalty programs, financial management, payroll and inventory management. Its open API and MCP servers enable businesses to use their own AI agents to access their companies’ data.
More than 14,000 companies across over 90 countries rely on Altegio, and over 100,000 professionals use the platform every day. The team of over 130 people operates from seven offices across the EU, the UAE, Latin America and Central Asia.
Altegio was founded in 2022 and is headquartered in Budapest.
Press contacts:
Website: https://alteg.io/
Public relations contact: marketing@alteg.io
Contact
CMOAndrei Kuzniatsou
altegio
marketing@alteg.io
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